12 months
Duration
91990 AED/year
91990 AED/year
Unknown
Anytime
Anytime
Unknown
Apply date
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Start date

About

This Digital Marketing MSc programme from Heriot-Watt University Dubai will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.

Overview

The Digital Marketing MSc programme from Heriot-Watt University Dubai enables students to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting three course options, one in the September semester, and two in the January semester.  Courses reflect digital marketing skills (social media management, digital marketing analytics, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, and project management).

Career opportunities:

Digital Marketing MSc graduates will enter a job market with a growing choice of specialist digital marketing roles, that provide job mobility and good promotion prospects. Reports identify that, during COVID-19 lockdown, digital skills enabled many businesses to continue operating and boosted online consumption behaviour. When there is a turbulent business environment, organisations need to fill managerial roles with candidates who have advanced problem solving and critical thinking ability – skills that masters-level study develop and test.

Heriot-Watt is a global university and classes are shared with students from a range of MSc programmes and nationalities providing opportunities for professional networking that will be of benefit in professional life. Students gain experience in online collaborative working, business presentation creation, report writing and business research techniques. Students also can become involved in the Heriot-Watt Marketing Society, a student-run society which hosts speakers from industry and organises social events.

The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. This provides graduate with a credit for prior learning upon completion of their degree or the choice of self-study for a CIM qualification during their programme of study. This would require registration on one additional CIM training course to gain a CIM certificate or two additional courses to gain a CIM diploma.

Accreditation

The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. This provides graduate with a credit for prior learning upon completion of their degree or the choice of self-study for a CIM qualification during their programme of study. 

Programme Structure

Courses include:

  • Branding and Communications

  • Project Management

  • Psychology and Marketing

  • E-commerce Technology

  • Digital Marketing Analytics

  • Social Media Marketing

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

Most students apply 6–10 months in advance of their chosen intake. We can accept applications up until 3 weeks before the start of each intake.

Credits

180 alternative credits

Delivered

On Campus

What students do after studying

Academic requirements

GPA admission requirements GPA
First Class

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Heriot-Watt University Dubai and/or in United Arab Emirates, please visit Student Insurance Portal.

Other requirements

General requirements

  • The normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.
  • A good honours degree (first or second class), or its non-UK equivalent, in a related subject.
  • Applicants with relevant education and work experience may also be considered.
  • If your first language is not English, or your first degree was not taught in English, we’ll need to see evidence of your English language ability.

Tuition Fee

To always see correct tuition fees
  • International

    91990 AED/year
    Tuition Fee
    Based on the tuition of 91990 AED per year during 12 months.
  • National

    91990 AED/year
    Tuition Fee
    Based on the tuition of 91990 AED per year during 12 months.

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
Various benefits
Deadline
10 May 2025
Transform Your Future with Scholarship
Merit-based

Read more about eligibility

GBS Dubai
Location not available
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
Various benefits
Deadline
24 May 2025
Queen Elizabeth Commonwealth Scholarships
Merit-based Need-based

Read more about eligibility

ACU (The Association of Commonweath Universities)
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Jun 2025
1040 Abroad International Studies Scholarship Initiative
Merit-based Need-based

Read more about eligibility

1040 Abroad
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
25000 USD
Deadline
27 Dec 2024
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
7000 USD
Deadline
24 Apr 2025
Go Global MBA Scholarship
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
1000 USD
Deadline
26 Feb 2025
Dream Chaser Scholarship
Merit-based

Read more about eligibility

Salvado Law
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
2000 USD
Deadline
01 Sep 2025
The Rick Blight Leadership in Action Scholarship for Athletes
Merit-based

Read more about eligibility

Canadian Men’s Health Foundation
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Mar 2025
Voice Talent Online Scholarship
Merit-based Need-based

Read more about eligibility

Voice Talent Online
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available

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