Digital Marketing Heriot-Watt University Dubai

Overview

The Digital Marketing MSc programme from Heriot-Watt University Dubai provides you with the opportunity to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques. The programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation.    

During the master’s programme, you’ll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. You’ll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. You’ll develop a critical awareness of developments in research and knowledge creation within Digital Marketing. 

Employability

• An MSc with industry demand Digital Marketing MSc graduates will enter a job market with a growing choice of specialist digital marketing roles, that provide job mobility and good promotion prospects. Developments in digital technologies continue to support business growth and stimulate competition. Industry leaders are increasingly alert to the importance of effective digital marketing. Organisations need to fill managerial roles with candidates who have advanced problem solving and critical thinking ability – skills that masters-level study develop and test. Heriot-Watt is a global university and classes are shared with students from a range of MSc programmes and nationalities providing opportunities for professional networking that will be of benefit in professional life. Students gain experience in online collaborative working, business presentation creation, report writing and business research techniques. Students also can become involved in the Heriot-Watt Marketing Society, a student-run society which hosts speakers from industry and organises social events.