M.Sc. On Campus

Digital Marketing

Heriot-Watt University Dubai

12 months
18875 EUR/year
18875 EUR/year
Tuition fee
Apply date
Start date


The MSc Digital Marketing from Heriot-Watt University Dubai will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.


Our MSc in Digital Marketing from Heriot-Watt University Dubai enables students to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.


Heriot-Watt is a global university and classes are shared with students from a range of MSc programmes and nationalities providing opportunities for professional networking that will be of benefit in professional life. Students gain experience in online collaborative working, business presentation creation, report writing and business research techniques. Students also can become involved in the Heriot-Watt Marketing Society, a student-run society which hosts speakers from industry and organises social events.


The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. This provides graduate with a credit for prior learning upon completion of their degree or the choice of self-study for a CIM qualification during their programme of study. 

Programme Structure

Courses include:

  • International Strategic Marketing
  • Contemporary Consumers
  • Digital Customer Experience
  • Entrepreneurship and Creativity

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A good honours degree (first or second class), or its non-UK equivalent, in a related subject.
  • Applicants with relevant education and work experience may also be considered.

Tuition Fee

To alway see correct tuition fees
  • International

    18875 EUR/year
    Tuition Fee
    Based on the tuition of 18875 EUR per year during 12 months.
  • National

    18875 EUR/year
    Tuition Fee
    Based on the tuition of 18875 EUR per year during 12 months.
  • AED 78750

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
Heriot-Watt University Dubai


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