Overview
The Digital Marketing MSc programme from Heriot-Watt University Dubai enables students to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.
There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3. Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.
There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).
You can customise your degree to match your interests or career pathway by selecting three course options, one in the September semester, and two in the January semester. Courses reflect digital marketing skills (social media management, digital marketing analytics, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, and project management).
Career opportunities:
Digital Marketing MSc graduates will enter a job market with a growing choice of specialist digital marketing roles, that provide job mobility and good promotion prospects. Reports identify that, during COVID-19 lockdown, digital skills enabled many businesses to continue operating and boosted online consumption behaviour. When there is a turbulent business environment, organisations need to fill managerial roles with candidates who have advanced problem solving and critical thinking ability – skills that masters-level study develop and test.
Heriot-Watt is a global university and classes are shared with students from a range of MSc programmes and nationalities providing opportunities for professional networking that will be of benefit in professional life. Students gain experience in online collaborative working, business presentation creation, report writing and business research techniques. Students also can become involved in the Heriot-Watt Marketing Society, a student-run society which hosts speakers from industry and organises social events.
The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. This provides graduate with a credit for prior learning upon completion of their degree or the choice of self-study for a CIM qualification during their programme of study. This would require registration on one additional CIM training course to gain a CIM certificate or two additional courses to gain a CIM diploma.
Accreditation
The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. This provides graduate with a credit for prior learning upon completion of their degree or the choice of self-study for a CIM qualification during their programme of study.
Programme Structure
Courses include:
Branding and Communications
Project Management
Psychology and Marketing
E-commerce Technology
Digital Marketing Analytics
Social Media Marketing
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Most students apply 6–10 months in advance of their chosen intake. We can accept applications up until 3 weeks before the start of each intake.
Language
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Credits
Delivered
Disciplines
Marketing Digital Marketing Marketing Management View 3 other Masters in Marketing Management in United Arab EmiratesWhat students do after studying
Academic requirements
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Heriot-Watt University Dubai and/or in United Arab Emirates, please visit Student Insurance Portal.
Other requirements
General requirements
- The normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.
- A good honours degree (first or second class), or its non-UK equivalent, in a related subject.
- Applicants with relevant education and work experience may also be considered.
- If your first language is not English, or your first degree was not taught in English, we’ll need to see evidence of your English language ability.
Tuition Fee
-
International
91990 AED/yearTuition FeeBased on the tuition of 91990 AED per year during 12 months. -
National
91990 AED/yearTuition FeeBased on the tuition of 91990 AED per year during 12 months.
Living costs for Dubai
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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