Digital Marketing

Overview

Own the digital landscape with our dual accredited online Digital Marketing MSc and develop the digital skills needed to stand out to employers.

Accredited by the Chartered Institute of Marketing and Data & Marketing Association, you’ll learn from both practical and evidenced based frameworks based on key learnings and case studies, created in collaboration with leading marketing bodies. 

You’ll explore everything from SEO to Social Media Strategy, giving you the skills you need to make your mark on the digital landscape. Plus, you’ll be joining a university with an outstanding reputation for research and developing talent – we are ranked within the top 50 universities in the UK (Guardian University Guide, 2022). 

Study anytime and anywhere on our 100% online Masters. Pay in module by module installments and gain your Masters in around two years, part time, or longer if you need. You can also graduate with a PGCert after finishing three modules, or a PGDip after six modules. These level 7 postgraduate qualifications can be used as a stepping stone to completing the full Digital Marketing MSc. 

Distance Learning at Northumbria

As a distance learning student, you’ll benefit from having:

• The choice of four intakes throughout the year

• The chance to study flexibly – fit your learning in around your life and work schedule

• Your own Student Success Team, who will be on hand to support you from day one through to graduation

• 24/7 access to an extensive range of online learning materials - ranging from readings to audio and video - through our eLearning portal, Blackboard Ultra

• Direct contact with your academics and other students living and working around the world during virtual webinar sessions and through discussion boards

About Newcastle Business School

The Digital Marketing Masters sits within Newcastle Business School at Northumbria University , a research-rich business school with an outstanding background in applied research. We are the first Business School in Europe to secure double accreditation in both Business and Accounting from the Association to Advance Collegiate Schools of Business (AACSB International).

You’ll be taught by established academic staff with strong backgrounds within the digital marketing industry. Our extensive academic experience, secure partnerships with accredited marketing bodies (CIM and DMA) and research background provides a solid foundation for your learning.

Programme Structure

On the course you will:

• Develop a practical end-to-end understanding of digital marketing encompassing SEO to Social Media Strategy.

• Establish a strong foundation in digital strategies that explores topics such as customer behaviour, marketing metrics, location-based marketing, user experience, mobile marketing and more.

• Gain a strong understanding of social media strategy, content marketing, PPC advertising, research and developing a digital strategy.