Overview

Few industries have been as radically transformed by new technologies in the past 20 years as the public relations and advertising professions. Now increasingly converged fields of practice and study, they remain central to the success of organizations of all types, whether business or purpose-driven.

Through a combination of conceptual courses, research and content creation labs plus electives, specializations and study abroad opportunities, this highly applied program prepares students to become a leader in one of the most dynamic global industries.

Career Opportunities

Upon completion of the Public Relations and Advertising MA program at University of Southern California, graduates will be able to utilize strategic and critical thinking principles, quantitative and qualitative analyses, multi-platform content creation methods and ethical reasoning models to conceptualize and execute effective communication campaigns across all forms of media. In addition to the core competencies of public relations and advertising, graduates will work in other digital communication fields that include social media management, influencer relations, digital brand activation, etc.

Programme Structure

Courses include:

Public Relations and Advertising Fundamentals and Strategy
Storytelling with Data Intelligence
Advanced Audience Insight Mining
Multimedia Content Creation for Brand Storytelling
Understanding Transmedia Audiences
Business and Economic Foundations for Communicators
Persuasive Writing
Improvisational Leadership

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-08-23 00:00:00
- Apply before 2026-11-17 00:00:00

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

36 SCH

Delivered

On Campus

Campus Location

Los Angeles, United States

Disciplines

Public Relations Advertising View 28 other Masters in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You must hold a degree considered equivalent to a U.S. bachelor's degree, as evaluated by the USC Office of Graduate & International Admission.
Your college or university must be recognized by the appropriate governmental ministry as a degree-granting institution.
All transcripts and degree certificates/diplomas must be written in the original language of instruction.
Official transcripts must show all courses and subjects taken and all grades (marks) received.
Official transcripts must be sent directly to USC by the college or university.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

37005 USD / year

≈ 37005 USD / year
Out-of-State

37005 USD / year

≈ 37005 USD / year
Domestic

Applies to you

In-State

37005 USD / year

≈ 37005 USD / year

Living costs

Los Angeles

United States

1520 - 2570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

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Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Public Relations and Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Los Angeles

Financing

Funding

Scholarships Information

Available Scholarships

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