Economic Psychology

Overview

Learn to understand and apply psychological and economic insights to understand consumer behavior, financial decision-making, and marketing.

• Specialist in Economic Psychology since 1972.
• International setting with small groups and a lot of interaction.
• Courses and supervision are done by a team of international, young, and enthusiastic researchers.
• Internship (12 or 18 ECTS) in an organization chosen by you.
• The program focuses on the critical and valid application of theory in practice, with an emphasis on how economic psychology can be applied to companies, non-profits, and policy making.

Typical courses are:

• The Psychology of Economics: Learn the fundamentals of economic psychology, a field that combines insights from social psychology and economics.
• Money and Financial Behavior: This course deals with economic and psychological perspectives on money, how money influences behavior, and how it can cause adverse consequences (for instance, greed, materialism, and corruption).
• Psychology and Marketing: Learn about the psychological insights that are crucial for inspiring effective and ethical marketing strategies.
• Consumer Analytics Using Big Data: In this course, you will learn about how companies use online behavior to understand and predict consumer choices.