Fashion Marketing and Branding

Overview

Course Details

This Fashion Marketing and Branding MA course at the University of Southampton is ideal if you’re a business, management or marketing graduate who wants to specialise in fashion. It’s also a great opportunity if you’ve studied a creative subject and want to build your business skills. If you’re already working in the industry it could help you gain new specialisms to advance your career. 

• globalisation 
• technological advances 
• fast fashion 
• sustainability

Our professional links and proximity to London mean you’ll benefit from industry exposure right from the start , with guest lecturers from famous brands and study visits to London fashion events. 

Optional modules allow you to personalise your course to suit your interests or career ambitions. An individual project and report will give you the chance to demonstrate your research skills and industry insights. 

We place a strong emphasis on employability, with lectures and workshops aimed at helping you move into your chosen job role. After completing this course you’ll be in the perfect position to enter the global fashion marketing and branding industry, or follow your research interests at PhD level. 

Our graduates have gone on to careers with major high-street brands, in journalism, and in international advertising.

Career Opportunities

With this degree you’ll be in an excellent position to enter the global fashion marketing and branding industry. Potential roles include: 

• brand manager 
• marketing communications manager 
• journalist 
• forecaster 
• analyst 
• marketing consultant 
• entrepreneur 
• merchandiser 

Graduates have gone on to a variety of careers, including merchandising at Next, fashion journalism, and working for an international advertising agency in Shanghai.