International Marketing of Innovation Toulouse School of Management (TSM)

Overview

This  International Marketing of Innovation  programme from TSM - Toulouse School of Management is an excellent opportunity for students who wish to work in an international environment, increasingly influenced by the economic power of Asia or Germany.

Two degrees achieved in four semesters were students will perform the following roles: product manager, eCRM, manager, digital Marketing Manager, community Manager, business Developer. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice. This programme is one of the best Master in Marketing in France and Europe in the Eduniversal best Master's Ranking!

Programme objectives

• Design and manage innovation and new technology acceptance

• Include consumers in the process of open-innovation and co-creation

• Develop international digital marketing and eCRM strategies

• Manage digital and social media communication strategies

• Apply data mining techniques to Big Data

• Use key performance indicators (KPIs) to optimise decision-making and profits