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M.Sc. Online

Strategic Brand Communication

University of Illinois at Urbana Champaign

16 months
Duration
21552 USD/year
21552 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

This Master of Science in Strategic Brand Communication (MS SBC) degree at University of Illinois at Urbana Champaign is an online program jointly sponsored by the Charles H. Sandage Department of Advertising in the College of Media. 

Overview

The degree program launched in December 2016 and graduates from this program receive the MS SBC degree awarded by the Graduate College. 

The Strategic Brand Communication (SBC) at University of Illinois at Urbana Champaign is a data-driven, purposeful conversation with a brand’s stakeholders. 

Key Features 

  • SBC combines traditional advertising practices with contemporary business thinking that pertains to delivering consistent, meaningful messages to consumers. 
  • In so doing, SBC seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about brands and companies.

Programme Structure

Courses include:
  • Strategic Brand Communication Essentials
  • Strategic Branding: Global Perspectives
  • Essentials of Business Management
  • Consumer Insights 
  • Managing Projects & Teams
  • Measurement and Evaluation

Key information

Duration

  • Part-time
    • 16 months

Start dates & application deadlines

Credits

32 alternative credits

Delivered

Online

Academic requirements

GPA admission requirements GPA
3

Other requirements

General requirements

  • Admissions criteria is based upon an evaluation of each applicant’s work and educational experience, undergraduate GPA, statement of purpose, English aptitude, and letters of recommendation.

Tuition Fee

To alway see correct tuition fees
  • International

    21552 USD/year
    Tuition Fee
    Based on the tuition of 28736 USD for the full programme during 16 months.
  • National

    21552 USD/year
    Tuition Fee
    Based on the tuition of 28736 USD for the full programme during 16 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Brand Communication
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University of Illinois at Urbana Champaign

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