Overview

The degree program launched in December 2016 and graduates from this program receive the MS SBC degree awarded by the Graduate College.

The Strategic Brand Communication (SBC) at University of Illinois at Urbana Champaign is a data-driven, purposeful conversation with a brand’s stakeholders.

Key Features

SBC combines traditional advertising practices with contemporary business thinking that pertains to delivering consistent, meaningful messages to consumers.

In so doing, SBC seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about brands and companies.

Programme Structure

Courses include:

Strategic Brand Communication Essentials

Strategic Branding: Global Perspectives

Essentials of Business Management

Consumer Insights

Managing Projects & Teams

Measurement and Evaluation

Key information

Duration

Part-time
- 17 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-07-15 00:00:00

Language

English

Duolingo English Test

135

Take A Free Practice Test!

TOEFL^® IBT

102

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

32 SCH

Delivered

Online

Campus Location

Urbana, United States

Disciplines

Strategic Management Public Relations View 38 other Masters in Public Relations in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

135

Take A Free Practice Test!

TOEFL^® IBT

102

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admissions criteria is based upon an evaluation of each applicant’s work and educational experience, undergraduate GPA, statement of purpose, English aptitude, and letters of recommendation.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21662 USD / year

≈ 21662 USD / year
Out-of-State

21662 USD / year

≈ 21662 USD / year
Domestic

Applies to you

In-State

21662 USD / year

≈ 21662 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Brand Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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