Data Science and Marketing Analytics Erasmus University Rotterdam

Overview

The MSc in Data Science and Marketing Analytics is designed to merge theoretical knowledge with practical skills from various fields including computer science, marketing, economics, and statistics. This interdisciplinary approach enables students to harness the power of big data and artificial intelligence, ultimately driving value for both consumers and businesses.

Erasmus University Rotterdam is renowned for its strong emphasis on data modelling, making it a premier choice for aspiring data scientists. The programme is highly ranked among business and economics courses, reflecting its commitment to excellence and relevance in the job market. The university’s partnerships with industry leaders provide students with unique opportunities for networking and collaboration, enhancing their educational experience.

The tuition fees for the MSc in Data Science and Marketing Analytics are structured as follows:

• International students: EUR 19,950 per year
• European students: EUR 2,601 per year

Visit the Fees and Funding section for a breakdown in your local currency.

The curriculum is thoughtfully crafted to ensure a comprehensive understanding of both the theoretical and practical aspects of data science and marketing analytics. Key modules include:

• Data Analysis Techniques
• Marketing Analytics
• Machine Learning for Business
• Statistical Methods in Economics
• Big Data Technologies
• Consumer Behaviour Analysis

Graduates of this programme are well-prepared for a variety of roles in the data science and marketing sectors. Alumni have successfully secured positions in leading companies, leveraging their expertise in data analysis to drive strategic decision-making. Potential career paths include data analyst, marketing strategist, and business intelligence consultant, among others.