Overview
Do you want to acquire high-level knowledge of data analytics and how emerging digital technologies are disrupting traditional business models? Want to learn how so-called ‘actionable insights’ bridge the gap between raw data and business value? Join the Master Digital Driven Business at Amsterdam University of Applied Sciences and develop a critical, analytical and entrepreneurial attitude. Emerge with the knowledge and 21st-century skills required for effective decision-making and business-value generation in a digital-driven world.
Students learn how so-called ‘actionable insights’ are the key to bridging the gap between raw data and business value generation, developing a critical, analytical and entrepreneurial attitude during their studies. Graduates emerge with the knowledge and 21st-century skills required for effective decision-making and business-value generation in a rapidly changing, digital-driven world.
The programme is multidisciplinary, building on insights from the fields of data /ICT and marketing/business. Reflecting current practice in the professional field, the curriculum draws heavily upon agile learning methods in which students from different backgrounds work together in short-term projects. The course materials include contemporary models, concepts, methods, developments, cases, software/tools, literature and theories from the field.
Career opportunities
Graduates of the programme in Digital Driven Business delivered by Amsterdam University receive a Master of Science degree (MSc). Career prospects include jobs in the fields of data/technology/ business/marketing with an international orientation, both in the Netherlands or abroad.
Programme Structure
Courses included:
- Digital Business
- Business Statistics
- Database Management and Digital Tools
- Online Data Mining
- Artificial Intelligence for Business
- Data Presentation and Visualisation
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , EEA/EU
-
Language
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Credits
Delivered
Disciplines
Business Administration View 98 other Masters in Business Administration in NetherlandsAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Amsterdam University of Applied Sciences and/or in Netherlands, please visit Student Insurance Portal.
Other requirements
General requirements
- hold a Bachelor’s degree in one of the three next ‘domains’, (which we call your primary domain):
- Business Administration (e.g., Marketing, Entrepreneurship, Information Systems, Economics);
- Data Science, Informatics, Mathematics, ICT or
- Technology (i.e. Engineering, Logistics).
- have a proven affinity in at least one of the two other domains (which we call the secondary domain). For example: students with a Bachelor's degree in Business Administration/Economics with a minor Digital Marketing Analytics, or students with a bachelor in the Technology domain with a minor Entrepreneurship or Marketing for non-marketeers.
- have a work experience of no more than three years, as this programme is a follow-on Master's degree programme (doorstroommaster).
Tuition Fee
-
International
10001 EUR/yearTuition FeeBased on the tuition of 10001 EUR per year during 12 months. -
EU/EEA
2530 EUR/yearTuition FeeBased on the tuition of 2530 EUR per year during 12 months.
Living costs for Amsterdam
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Digital Driven Business.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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