Digital Driven Business Amsterdam University of Applied Sciences

Overview

Do you want to acquire high-level knowledge of data analytics and how emerging digital technologies are disrupting traditional business models? Want to learn how so-called ‘actionable insights’ bridge the gap between raw data and business value? Join the Master Digital Driven Business at Amsterdam University of Applied Sciences and develop a critical, analytical and entrepreneurial attitude. Emerge with the knowledge and 21st-century skills required for effective decision-making and business-value generation in a digital-driven world.

Key features

Students learn how so-called ‘actionable insights’ are the key to bridging the gap between raw data and business value generation, developing a critical, analytical and entrepreneurial attitude during their studies. Graduates emerge with the knowledge and 21st-century skills required for effective decision-making and business-value generation in a rapidly changing, digital-driven world.

The programme is multidisciplinary, building on insights from the fields of data /ICT and marketing/business. Reflecting current practice in the professional field, the curriculum draws heavily upon agile learning methods in which students from different backgrounds work together in short-term projects. The course materials include contemporary models, concepts, methods, developments, cases, software/tools, literature and theories from the field.

Career opportunities

Graduates of the programme in Digital Driven Business delivered by Amsterdam University receive a Master of Science degree (MSc). Career prospects include jobs in the fields of data/technology/ business/marketing with an international orientation, both in the Netherlands or abroad.