Overview

The Digital Marketing Management at University of Strathclyde is delivered by Strathclyde Business School’s Department of Marketing. The department was one of the first marketing departments established in the UK and has more than 50 years of internationally leading research, innovation and global impact.

The programme is designed to be both academically rigorous and highly responsive to the dynamic demands of the digital economy, balancing between strategic thinking, theoretical insight, and the practical skills needed to thrive in today’s data-driven and customer-centric marketing environment.

Key features of the course include:

a teaching team with deep expertise in digital marketing and digital transformation, blending cutting-edge academic research with strong links to industry and fast-growing practitioner engagement

high industry engagement, including hands-on experiences with digital and emerging media

a capstone Data-Driven Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to build and optimise functional affiliate marketing platforms.

Careers

The Digital Marketing Management is an exceptional choice for career progression. As a student you'll have access to a dedicated careers specialist, employability seminars, interview support and CV compilation. The Department works closely with the University Careers Service to ensure the programme is taught with an employer’s perspective in mind.

Advanced classes and skills-based learning are intended to promote upskilling and professional development necessary to operate across diverse, global markets.

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Programme Structure

Courses include:

Strategic Digital Marketing

Consumer Behaviour

Brand Management & Strategy

Key Skills

Social Responsibility & Sustainability

Marketing Research in a Digital Age

eMarketing in Practice

Supply Chain Digitalisation

Integrated Marketing Communications

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00

Apply anytime.

More details

There’s no formal closing date for postgraduate applications

Language

English

Duolingo English Test

125

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Glasgow, United Kingdom

Disciplines

Digital Marketing Marketing Management View 73 other Masters in Marketing Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business.

Business-related degrees should include a significant marketing component.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32800 GBP / year

≈ 32800 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16050 GBP / year

≈ 16050 GBP / year
Applies to you

Applies to you

Free

Additional Details

England, Wales & Northern Ireland: £16,050

Living costs

Glasgow

United Kingdom

620 - 1012 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

University of Strathclyde offers several scholarships and funding opportunities. Please check the website for more information.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key features of the course include:

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Applies to you

Additional Details

Living costs

Glasgow

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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