University of Texas at Austin

24 months
18816 USD/year
18816 USD/year
9996 USD/year
Tuition fee
Apply date
Start date


The Master of Arts degree is offered in two options: with thesis and no thesis.


The thesis option requires at least thirty-six semester hours of credit; the option without thesis, at least thirty-nine hours. All students must also complete at least six semester hours in a minor area of study, such as marketing, sociology, anthropology, journalism, psychology, or English. No more than nine semester hours of upper-division coursework may be counted toward the degree. These courses must be approved by the graduate adviser.

The program is flexible, allowing students to focus on their specific interests through elective and minor coursework. Most students complete the program in twenty-one months.

Option II. The Master of Arts is offered both in a traditional format and in the Option II format. Option II provides a planned program of study that includes intensive summer work and special internationally focused enrichment opportunities. It gives students enrolled in participating academic programs access to a multinational and global experience. Option II students must complete a master’s report.

Programme Structure

Courses include:

  • Consumer Behavior
  • Quantitative and Qualitative Research
  • Theories of Persuasive Communication and Consumer Decision Making

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




60 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • An official score for the Graduate Record Examinations General Test (GRE), unless otherwise specified by the graduate program to which the student is applying. International students whose native language is not English must also submit scores on the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS).
  • Adequate subject preparation for the proposed major. Evidence of adequate preparation varies by program, but examples include letters of reference, auditions, samples of work, and personal statements
  • A grade point average of at least 3.00 in upper-division (junior- and senior-level) coursework and in any graduate work already completed.

Tuition Fee

  • International

    18816 USD/year
    Tuition Fee
    Based on the original amount of 9408 USD per semester and a duration of 24 months.
  • National

    18816 USD/year
    Tuition Fee
    Based on the original amount of 9408 USD per semester and a duration of 24 months.
  • In-State

    9996 USD/year
    Tuition Fee
    Based on the original amount of 4998 USD per semester and a duration of 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

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University of Texas at Austin