Overview

The Global Marketing Management M.A. degree program is designed for students who want to broaden their marketing management knowledge, develop competitive concepts, and implement marketing solutions for globally operating companies.

This is a two-year full-time program organized in six trimesters. The curriculum combines academic expertise with practical relevance, and furthermore, accadis Hochschule puts great emphasis on leadership and communication skills.

Additionally, an elective allows you to intensify your focus on the characteristics of the luxury goods sector in order to optimally address particularly demanding target groups.

Programme Characteristics:

International Focus:

Global network with established partnerships with universities and corporations
Semester abroad options
International student body

Practical Orientation:

Experienced faculty with global business expertise
Management concepts integrated into the curriculum
Company presentations with business insights from renowned institutions

Accreditation

accadis Hochschule - University of Applied Sciences Bad Homburg holds all relevant accreditations and is recognized by the Hessian Ministry of Higher Education.

Programme Structure

Core Modules:

Applied Global Strategy
Sustainable Transformation
Digitalization and AI-enhanced Business Models
Digitalization and AI in Financial Markets

Programme Specific Modules:

Brand Management
Consumer Behavior
Innovative Marketing Concepts
Communication and Distribution of Luxury (elective)
Real-life consulting case
Semester Abroad or International Project-based Studies
Master Thesis

Leadership Skills:

International Human Resources Management
Leadership and Communication Skills
Business Ethics
Research Methods and Academic Writing

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00
- Apply before 2026-09-01 00:00:00 , EEA/EU
- Apply before 2026-06-15 00:00:00 , International

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

56

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Bad Homburg, Germany

Disciplines

Marketing Digital Marketing Marketing Management View 8 other Masters in Marketing Management in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

56

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A Bachelor degree in a business or management-related subject with min. 180 credit points (ECTS)
English language proficiency with required IELTS Academic (6.5 or higher), TOEFL iBT (80 or higher), PTE Academic (56 or higher), or Duolingo English Test (120 or higher) certificate
Applicants who have successfully completed an undergraduate degree in English and/or in English-speaking countries whose first language is English can be exempt from having to prove the English language level
Undergraduate students in their final academic year are qualified to apply

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at accadis Hochschule - University of Applied Sciences Bad Homburg and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11760 EUR / year

≈ 11760 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

11760 EUR / year

≈ 11760 EUR / year

Living costs

Bad Homburg vor der Höhe

Germany

630 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

You have the possibility to apply for our Performance-based Partial Scholarships for Enrolled International Graduate Students on completion of the first academic year at accadis in a Master's degree program. Students will be informed of the invitation for applications mid-September during year two.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Global Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Bad Homburg vor der Höhe

Funding

Scholarships Information

Available Scholarships

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