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Global Marketing Management, M.A.

  • Application Deadline
  • 24 months
    Duration
Aachen, Germany
As a marketing professional with a global perspective, you are trained to meet the requirements of internationally operating corporations in a B2B and B2C environment. You possess comprehensive knowledge of international marketing theory and practice and are comfortable in a multicultural environment.
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Overview

With a graduate degree in Global Marketing Management you are professionally trained to responsibly fulfil the varied requirement profiles in internationally operating businesses in both the B2C as well as B2B business sectors.

The Master program in Global Marketing Management at accadis Hochschule Bad Homburg intelligently combines both theoretical and practical course content.

The Global Marketing Management program is tailored to the dynamic scenarios of the modern global marketing environment. Students focus on the strategic and operative marketing tools which are relevant in the global context of globally operative companies. Managers in global marketing analyze the international competitive environment. In doing so they plan and implement complex marketing strategies, position the product portfolio, develop pricing strategies for diverse markets or are responsible for the search for appropriate cooperative partners in business development.

You will be learning in small groups, and the language of instruction is English.

Programme Structure

Courses include:

  • International Leadership
  • Applied Global Strategy 
  • Brand Management
  • Consumer Behavior

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

    • a curriculum vitae
    • a copy of the official diploma and transcript of records of your Bachelor degree Should you not yet have graduated, then forward copies of your transcripts. 
    • a translation into English or German of the official diploma and transcript of records of your Bachelor degree if not in English in the original
    • Health Insurance - EHIC (European Health Insurance Card) or a private international health insurance
    • a passport photograph
    • a copy of your passport (notarized copy)
    • a letter of motivation (in English or German)

Tuition Fee

  • International

    11724 EUR/year
    Tuition Fee
    Based on the original amount of 23450 EUR for the full programme and a duration of 24 months.
  • National

    11724 EUR/year
    Tuition Fee
    Based on the original amount of 23450 EUR for the full programme and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Aachen

  • 813 - 1140 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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