Overview

Marketing - New Luxury and Art de Vivre from Sciences Po provides students with the knowledge and the tools to contribute to the future of luxury by developing their analytical and critical skills in the strategic issues faced by companies in the global, complex and changing business environment of the luxury industry.

Careers

The Master Marketing: New Luxury & Art de Vivre prepares students for a large variety of marketing careers in the luxury industry but also beyond: strategic and operational marketing, digital marketing, market analysis, consulting, entrepreneurship etc...

The majority of lecturers being executives, students are in direct touch with the professional world throughout their studies and placements activities guarantee first rate professional opportunities for the students: regular company visits including exchanges with marketing professionals and recruiters, challenges organised with partner companies, job fairs, coaching sessions…

Programme Structure

Courses include:

The Great Transition: Commons, Innovation and Responsibility

Luxury and Fashion industries

Marketing

Market Studies

The secrets of Luxury Brands

Luxury International Marketing

Luxury and the Law

Financial aspects of Marketing

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-02-23 00:00:00 , International
- Apply before 2026-04-06 00:00:00 , National

Language

English

IELTS

7

Free IELTS Mock Tests!

TOEFL^® IBT

100

Schedule TOEFL®

Duolingo English Test

130

Take A Free Practice Test!

Check IELTS test dates and locations. Book an IELTS test now!

Credits

120 ECTS

Delivered

On Campus

Campus Location

Paris, France

Disciplines

Marketing Fashion, Textiles and Luxury Goods Digital Marketing View 37 other Masters in Digital Marketing in France

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Academic requirements

GPA

Required

English requirements

IELTS

7

Free IELTS Mock Tests!

TOEFL^® IBT

100

Schedule TOEFL®

Duolingo English Test

130

Take A Free Practice Test!

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Professional experience (or at least one or several internships) is valued, preferably in the field of the programme.

CV/Résumé

Official academic transcript(s)

Language Test scores

Two academic references

Official proof (signed and stamped) from your university, providing your undergraduate cumulative grade average (and your graduate cumulative grade average if applicable).

Articles or other texts which you have written or published (not mandatory)

an undergraduate level degree (Bachelor of Arts / Bachelor of Sciences / licenciatura / licence) at the time of entry to Sciences Po or a minimum of 180 ECTS credits

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sciences Po and/or in France, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

20380 EUR/year

Tuition Fee

Based on the tuition of 20380 EUR per year during 24 months.
EU/EEA

Free

Tuition Fee

Based on the tuition of 0 EUR per year during 24 months.

French/EU students: fees based on income. Postgraduate tuition: range from €0–€20,380/year

Living costs for Paris

1195 - 1778 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing - New Luxury and Art de Vivre.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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