The consecutive master's degree programme in Business Administration: Online Business and Marketing at Lucerne University of Applied Sciences and Arts teaches practical online marketing and e-commerce skills as well as providing a sound methodological and scientific basis. Practical modules in IT and project management, business plan development, e-commerce, online marketing and customer relationship management lay the foundation for a successful start to a career in the online world.
The internet has become all-pervasive / ubiquitous. Smartphones and tablets are permanently online, changing the way we shop, read and even communicate with friends. As a result, there is a huge demand among companies for qualified specialists who are able to plan and implement business models on the web. The Master of Science (MSc) in Business Administration with a Major in Online Business and Marketing teaches the skills required for this, enabling graduates to successfully put their ideas into practice.
The course is divided into two thematic blocks that are closely related to one another. In the first year, teaching is carried out jointly with the other majors of the Master of Science in Business Administration. Here students benefit from dialogue in interdisciplinary teams as they acquire valuable skills in the areas of service management, change management and customer relationship management.
The second year focuses on the capabilities required to develop and market online business models. Here you acquire the know-how needed to successfully implement online marketing measures (search engine marketing, social media ads, targeting, mobile marketing, etc) and e-commerce. You learn strategic planning and implementation of online communication and marketing – both on dedicated platforms (content management systems) and external networks (social media, display ads, etc.).
Get more detailsVisit official programme website
- Network Management
- Customer Relationship Management
- Research Methods I
- YOU - and YOU in a Team
- Organisational Transformation and Change
- Web Literacy
- Research Methods II
- Online Marketing and Customer Relationship Management
- Online Platform and Interfaces
- Applied Research Project
- Preliminary Study - Master Thesis
- Online Customer Integration
- Online Business Strategy
- Master Thesis
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
- Apply before , EEA/EU
DisciplinesBusiness Administration Marketing View 63 other Masters in Business Administration in Switzerland
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
Admission to the Master of Science in Business Administration is subject to the following conditions:
- Bachelor's degree in Business Administration, Business Information Technology or a related qualification.
- An ability to follow tuition in English at university level.
- A high level of motivation and readiness to work hard.
- A positive outcome from the admission interview.
International1458 EUR/yearTuition FeeBased on the tuition of 729 EUR per semester during 24 months.
National1458 EUR/yearTuition FeeBased on the tuition of 729 EUR per semester during 24 months.
- Per semester - CHF 800
Living costs for Lucerne
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 3 months
Check the official programme website for potential updates.