Studyportals

Business Administration: Online Business and Marketing

Lucerne University of Applied Sciences and Arts

M.Sc.
24 months
Duration
1468 EUR/year
1468 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Business Administration: Online Business and Marketing imparts competences for the planning, implementation and marketing of digital business models. The students learn the strategic planning of online communication and marketing.

Overview

The consecutive master's degree programme in Business Administration: Online Business and Marketing at Lucerne University of Applied Sciences and Arts teaches practical online marketing and e-commerce skills as well as providing a sound methodological and scientific basis. Practical modules in IT and project management, business plan development, e-commerce, online marketing and customer relationship management lay the foundation for a successful start to a career in the online world.

The internet has become all-pervasive / ubiquitous. Smartphones and tablets are permanently online, changing the way we shop, read and even communicate with friends. As a result, there is a huge demand among companies for qualified specialists who are able to plan and implement business models on the web. The Master of Science (MSc) in Business Administration with a Major in Online Business and Marketing teaches the skills required for this, enabling graduates to successfully put their ideas into practice.

Learning outcomes

The course is divided into two thematic blocks that are closely related to one another. In the first year, teaching is carried out jointly with the other majors of the Master of Science in Business Administration. Here students benefit from dialogue in interdisciplinary teams as they acquire valuable skills in the areas of service management, change management and customer relationship management.

The second year focuses on the capabilities required to develop and market online business models. Here you acquire the know-how needed to successfully implement online marketing measures (search engine marketing, social media ads, targeting, mobile marketing, etc) and e-commerce. You learn strategic planning and implementation of online communication and marketing – both on dedicated platforms (content management systems) and external networks (social media, display ads, etc.). 

Programme Structure

  • Graduates from the Master of Science in Business Administration with Major in Online Business and Marketing have a practical and hands-on background and are well trained for a career in the online world.

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English, German
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

Admission to the Master of Science in Business Administration is subject to the following conditions:

  • Bachelor's degree in Business Administration, Business Information Technology or a related qualification.
  • An ability to follow tuition in English at university level.
  • A high level of motivation and readiness to work hard.
  • A positive outcome from the admission interview.

Tuition Fee

  • International

    1468 EUR/year
    Tuition Fee
    Based on the original amount of 734 EUR per semester and a duration of 24 months.
  • EU/EEA

    1468 EUR/year
    Tuition Fee
    Based on the original amount of 734 EUR per semester and a duration of 24 months.
  • Per semester - CHF 800

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business Administration: Online Business and Marketing
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Lucerne University of Applied Sciences and Arts

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