Overview
At the Master's degree programme in International Marketing Management from Berlin School of Economics and Law you will learn just how companies and customers are integrated in a complex environment and how workable solutions and ideas spring from an understanding of this ecosystem.
The intercultural orientation of the degree programme and the interactive teaching modules held in English provide optimal preparation for a career in international marketing management.
Professional field
Graduates of this programme are qualified to perform cross-sector specialist and management tasks in nationally and internationally-active companies. The degree also provides access to the higher levels of German public administration.
Programme Structure
Courses include:
- Strategic Behavior in International Markets
- International Marketing
- Current Issues: Empirical Methods in Marketing
- Intercultural Consumer Behavior
- Marketing Elective (subject to changes)
- Current Issues: Data-driven Marketing (subject to changes)
- Master Pool Elective
Key information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
-
Language
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Credits
Delivered
Campus Location
- Berlin, Germany
Disciplines
Marketing Digital Media Marketing Management View 30 other Masters in Digital Media in GermanyWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Bachelor's or equivalent degree Business Studies
- At least 210 credit points. Applicants with 180 credits will be required to obtain the additional 30 credits by completing a placement in the third semester (the programme will then last four semesters)
- Evidence specifically of having completed undergraduate modules in Marketing totalling at least 15 ECTS (European Credit Transfer and Accumulation System)
- Letter of motivation and Curriculum Vitae in English
In addition, if applicable:
- Proof of work experience in the field of studies if you have worked for at least one year (showing the content and period of employment)
- A GMAT/ GMAT Focus with a score above 600 points; with a GMAT/GMAT Focus no extra English proof has to be submitted
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Berlin School of Economics and Law and/or in Germany, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residentsFree -
EU/EEA Applies to you
Applies to youEU/EEA NationalsFree
Additional Details
The state of Berlin currently does not charge any tuition fees for studying on Bachelor’s or consecutive Master's degree programmes.
Living costs
Berlin
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for International Marketing Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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