Studyportals

Public Relations

Lasell College

M.Sc.
12 months
Duration
600 USD/credit
600 USD/credit
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Developing relationships with the media, the government, and the community at large is an indispensable function at a wide range of businesses and organizations. The Public Relations program is offered at Lasell College.

Overview

By earning a Public Relations degree at Lasell College, you will develop knowledge and skills in legal and ethical issues, analytics, theory, and creative practice to become a leader in any organization or PR firm.

What you'll learn:

  • How to place and respond to issues in the press
  • Strategies to craft visual and written messaging around a brand
  • Methods for collecting and integrating feedback from target audiences
  • Communications strategies before, during, and after a crisis
  • How to evaluate the effectiveness of public relations strategies
  • Best practices for public relations professionals
  • Budgeting and team management

Programme Structure

Courses include:

  • Principles of Public Relations
  • Crisis Communication
  • Communication, Ethics, & Society
  • Organizational Communication
  • Communication Research
  • Media Relations
  • Negotiations & Conflict Resolution
  • Persuasion & Public Opinion

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

36 alternative credits

Delivered

On Campus

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • Online application
  • Two professional letters of recommendation from either faculty or employers
  • Resume proving a minimum of three years of professional work experience 
  • Official college transcripts
  • A one page personal statement describing your goals, strengths and potential for achievement in graduate school

Tuition Fee

  • International

    600 USD/credit
    Tuition Fee
    Based on the original amount of 600 USD per credit and a duration of 12 months.
  • National

    600 USD/credit
    Tuition Fee
    Based on the original amount of 600 USD per credit and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Public Relations
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