Studyportals

Digital Marketing

University of Chichester

M.Sc.
12 months
Duration
13600 GBP/year
8160 GBP/year
Unknown
Tuition fee
Passed
Unknown
Apply date
Unknown
Start date

About

You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.

Overview

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Programme Structure

Courses include:

  • Marketing Management
  • Consumer Behaviour
  • Digital Campaign Planning
  • Social Media Marketing
  • Global Marketing
  • Customer Insight and Analytics
  • Research Methods
  • Agency Life

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 36 months

Start dates & application deadlines

Language

English

Credits

180 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
95
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • Personal Statement – A written piece of about yourself; why you have chosen the course you are applying for, and why you want to come to the University of Chichester
    • Copies of Qualifications to date – Translated into English
    • Proof of English Language Level – If English is not your first language
    • Two academic references
    • For a Music course we will need a DVD of a musical performance for 5 minutes long. We also require an academic essay written in English.
    • For Dance we need a web link of two performances, one of which should be contemporary and at least three minutes long. We also require an academic essay written in English. 

Tuition Fee

  • International

    13600 GBP/year
    Tuition Fee
    Based on the original amount of 13600 GBP per year and a duration of 12 months.
  • EU/EEA

    8160 GBP/year
    Tuition Fee
    Based on the original amount of 8160 GBP per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Digital Marketing
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University of Chichester

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