The MSc in Marketing Strategy and Data Analytics degree at PSB Paris School of Business gives students in-demand cutting-edge skills to see what others cannot, know what they should know, and act fast with data.
What you'll learn
Students start with learning the important concepts of business such as human resources, finance, and international business. Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics which includes statistical modeling, quantitative analysis, and use of analytical software. At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.
Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives product, marketing, and strategy decisions. These positions are desirable in any number of industries, allowing graduates to utilize their marketing expertise in a field of their choice. These roles may include:
- Advertising account management
- Brand management
- Business analysis
- Consumer insights management
- Digital marketing management
- Marketing consultancy
- Marketing data science
- Marketing management
Get more detailsVisit official programme website
Programme StructureCourses included:
- Marketing Management
- Strategic Management
- International Business
- Human Resources Management
- Financial Management
- Digital Business
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
As we have a rolling admissions process, it is to your advantage to complete your application as early as possible.
DisciplinesMarketing Business Intelligence & Analytics Digital Marketing View 37 other Masters in Digital Marketing in France
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
The MSc programs are designed for recent graduates who have obtained a 4 year bachelor degree who wish to pursue post-graduate studies in order to deepen their knowledge of international business and management or specialize in luxury, fashion, art or culture.
- Motivation letter
- Copy of undergraduate degree and relevant transcripts
- Copy of passport or identity card
- TOEFL or IELTS result (native English speakers are not required to submit this item)
- Recommendation letter from a professor or employer
Make sure you meet all requirementsVisit official programme website
International13500 EUR/yearTuition FeeBased on the tuition of 13500 EUR for the full programme during 12 months.
EU/EEA13500 EUR/yearTuition FeeBased on the tuition of 13500 EUR for the full programme during 12 months.
- 90 ECTS: €13,500 - September
- 120 ECTS: €17,000- January
Living costs for Paris
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.