12 months
13575 EUR/year
13575 EUR/year
Tuition fee
Apply date
Start date


The MSc in Marketing Strategy and Data Analytics degree at PSB Paris School of Business is designed for results-oriented marketers with a strong business sense. Students focus on technical expertise, broad business knowledge, and management skills required by the modern business environment. 

Visit the official programme website for more information


Students start with learning the important concepts of business such as human resources, finance, and international business. Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics which includes statistical modeling, quantitative analysis, and use of analytical software.  At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.


Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives product, marketing, and strategy decisions. These positions are desirable in any number of industries, allowing graduates to utilize their marketing expertise in a field of their choice. These roles may include:

  • Advertising account management
  • Brand management
  • Business analysis
  • Consumer insights management
  • Digital marketing management
  • Marketing consultancy
  • Marketing data science
  • Marketing management



Programme Structure

Courses included:
  • Marketing Management
  • Strategic Management
  • International Business
  • Human Resources Management
  • Financial Management
  • Digital Business

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details

As we have a rolling admissions process, it is to your advantage to complete your application as early as possible. 





On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • CV
  • Motivation letter
  • Copy of undergraduate degree and relevant transcripts
  • Copy of passport or identity card
  • TOEFL or IELTS result (native English speakers are not required to submit this item)
  • Recommendation letter from a professor or employer
  • €90 application fee
  • Eligible candidates are then contacted for an interview in English with the Dean of the program.

Tuition Fee

To alway see correct tuition fees
  • International

    13575 EUR/year
    Tuition Fee
    Based on the tuition of 13575 EUR for the full programme during 12 months.
  • EU/EEA

    13575 EUR/year
    Tuition Fee
    Based on the tuition of 13575 EUR for the full programme during 12 months.
  •  90 ECTS: €13575- September
  •  120 ECTS: €17,075- January

Living costs for Paris

1195 - 1778 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Strategy and Data Analytics
PSB Paris School of Business


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