Marketing Analytics and Data Intelligence Paris School of Business (PSB)

Overview

The MSc in Marketing Analytics and Data Intelligence offered by  Paris School of Business (PSB) is designed to give students the practical skills to analyze consumer data in order to make successful marketing decisions.

With an ever-increasing volume of consumer information available, understanding how to analyze and interpret data is an increasingly vital skill.

Graduates will understand how to forecast and influence business decisions using insight provided by modelling, analyzing techniques and consumer information.

With this programme, students gain the knowledge and skills necessary to extract relevant insight from data for a more predictive marketing strategy.

The course examines valuable techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.

Graduates will be able to create and implement a successful marketing strategy using innovative real-time induction models and data mining.

Students start with learning the important concepts of business such as human resources, finance, and international business.

At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.

Careers

Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives innovation product, marketing, and strategy decisions. These positions are desirable in a number of industries, allowing graduates to utilize their marketing expertise in a field of their choice.

These roles may include:

• Advertising account management

• Marketing data science

• Market research analysis

• Brand management

• Insights & experience management

• Customer relationship management

• Digital marketing management

Accreditation