Overview

Paris School of Business (PSB) 's Marketing Analytics and Data Intelligence students start with learning the important concepts of business such as human resources, finance, and international business. Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics which includes statistical modeling, quantitative analysis, and use of analytical software. At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.

Key facts

Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives product, marketing, and strategy decisions. These positions are desirable in any number of industries, allowing graduates to utilize their marketing expertise in a field of their choice. These roles may include:
Advertising account management
Brand management
Business analysis
Consumer insights management
Digital marketing management
Marketing consultancy
Marketing data science
Marketing management

Accreditation

Get more details

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Programme Structure

Courses included:

Emerging Markets & Entry Strategy
International and Global Marketing
Brands and Branding
Intercultural Business Development
Sociology of consumption
Business Development for startups

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-01-01 00:00:00

Apply anytime.

More details

As we have a rolling admissions process, it is to your advantage to complete your application as early as possible.

Language

English

TOEFL^® IBT

80

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IELTS

6

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4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Paris, France

Disciplines

Marketing Business Intelligence Digital Marketing View 24 other Masters in Business Intelligence in France

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Academic requirements

Applicants must hold a 4-year Bachelor degree. An option for holders of a 3-year degree requires the acquisition of extra credits via a 4-month fast-track program.

English requirements

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

To be admitted onto the MSc Marketing Strategy and Data Analytics program, candidates have to go through an examination procedure.
File review
ID photography
Copy of passport or identity card
A copy of high school diploma and any other diploma obtained since high school, with a translation in French if the original is not in English or French
A school certificate for the current academic year if applicable
Resume and a cover letter
Reference letter from a professor or a former employer, or any relevant person including contact details of the referral
€100 for the application fees (€50 for state scholarship students upon presentation of the notified final decision)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Paris School of Business (PSB) and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

7395 EUR / year

≈ 7395 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

7395 EUR / year

≈ 7395 EUR / year

Additional Details

Between €14 790 et €18 290

Living costs

Paris

France

1195 - 1778 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics and Data Intelligence.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Paris

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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