Overview

Paris School of Business (PSB) 's Marketing Strategy and Data Analytics students start with learning the important concepts of business such as human resources, finance, and international business. Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics which includes statistical modeling, quantitative analysis, and use of analytical software. At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.

Careers

Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives product, marketing, and strategy decisions. These positions are desirable in any number of industries, allowing graduates to utilize their marketing expertise in a field of their choice. These roles may include:

Advertising account management
Brand management
Business analysis
Consumer insights management
Digital marketing management
Marketing consultancy
Marketing data science
Marketing management

Accreditation

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Programme Structure

Courses included:

Emerging Markets & Entry Strategy
International and Global Marketing
Brands and Branding
Intercultural Business Development
Sociology of consumption
Business Development for startups

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2025-09-01 00:00:00

Apply anytime.
Starting 2026-01-01 00:00:00

Apply anytime.

More details

As we have a rolling admissions process, it is to your advantage to complete your application as early as possible.

Language

English

IELTS

6

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TOEFL^® IBT

80

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Credits

90 ECTS

Delivered

On Campus

Campus Location

Paris, France

Disciplines

Marketing Business Intelligence Digital Marketing View 58 other Masters in Marketing in France

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Academic requirements

Applicants must hold a 4-year Bachelor degree. An option for holders of a 3-year degree requires the acquisition of extra credits via a 4-month fast-track program.

English requirements

IELTS

6

Free IELTS Mock Tests!

TOEFL^® IBT

80

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

CV
Motivation letter
Copy of undergraduate degree and relevant transcripts
Copy of passport or identity card
TOEFL or IELTS result (native English speakers are not required to submit this item)
Recommendation letter from a professor or employer
€90 application fee
Eligible candidates are then contacted for an interview in English with the Dean of the program.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Paris School of Business (PSB) and/or in France, please visit Student Insurance Portal.

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Tuition Fee

To always see correct tuition fees

International

14500 EUR/year

Tuition Fee

Based on the tuition of 14500 EUR for the full programme during 12 months.
EU/EEA

14500 EUR/year

Tuition Fee

Based on the tuition of 14500 EUR for the full programme during 12 months.

Living costs for Paris

1195 - 1778 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics and Data Intelligence.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student insurance

Make sure you meet all requirements

Tuition Fee

International

EU/EEA

Living costs for Paris

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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