Marketing Analytics

University of Southampton

M.Sc. On Campus
12 months
20728 GBP/year
11950 GBP/year
Tuition fee
Apply date
Start date


MSc Marketing Analytics offers a unique opportunity to gain specialist marketing data analysis skills that are highly sought after by employers. Marketing Analytics is offered by University of Southampton.



MSc Marketing Analytics is a unique course that will prepare you for a career in a growing sector.Marketing Analytics is offered by University of Southampton.

Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions.

You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.

The core modules will give you a thorough grounding in areas such as building customer insight, data analytics, web analytics, credit scoring and data mining.

MSc Marketing Analytics offers the flexibility to choose three optional modules during the year, allowing you to advance your knowledge in a direction that suits your career ambitions. The options cover subjects including luxury marketing, consultancy skills, forecasting and revenue management. You’ll be able to specialise further through your choice of dissertation topic.

Career opportunities

There is growing demand for big data analysts who can provide specialist support for marketing decision-makers.

You’ll be prepared for roles such as marketing analyst, market research analyst, digital insight analyst, decision support consultant, data scientist, data analyst, data specialist, customer relationship management (CRM) analyst and credit risk analyst.

Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.

Programme Structure

Courses include:
  • Building Customer Insight
  • Data Analytics
  • Text Mining and social Network Analytics
  • Consultancy Skills
  • Luxury Marketing
  • Strategic Brand Management
  • Web Analytics
  • Forecasting
  • Revenue Management
  • Digital Marketing

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




120 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • 2:1 classification UK bachelors degree or equivalent
  • Acceptable subjects: Prefer a marketing degree or work experience in marketing or analytics OR a degree with some quantitative elements eg economics, engineering, statistics, information systems, management sciences, pure science, computer science etc.
  • Required module areas: Business, Management, or Marketing
  • Excluded subjects: English translation, Art/Performing Art, Vocational Studies

Tuition Fee

  • International

    20728 GBP/year
    Tuition Fee
    Based on the original amount of 20728 GBP per year and a duration of 12 months.
  • EU/EEA

    11950 GBP/year
    Tuition Fee
    Based on the original amount of 11950 GBP per year and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Marketing Analytics
University of Southampton