MSc Marketing Analytics is a unique course that will prepare you for a career in a growing sector.Marketing Analytics is offered by University of Southampton.
Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions.
You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.
The core modules will give you a thorough grounding in areas such as building customer insight, data analytics, web analytics, credit scoring and data mining.
MSc Marketing Analytics offers the flexibility to choose three optional modules during the year, allowing you to advance your knowledge in a direction that suits your career ambitions. The options cover subjects including luxury marketing, consultancy skills, forecasting and revenue management. You’ll be able to specialise further through your choice of dissertation topic.
There is growing demand for big data analysts who can provide specialist support for marketing decision-makers.
You’ll be prepared for roles such as marketing analyst, market research analyst, digital insight analyst, decision support consultant, data scientist, data analyst, data specialist, customer relationship management (CRM) analyst and credit risk analyst.
Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.
Get more detailsVisit official programme website
Programme StructureCourses include:
- Building Customer Insight
- Data Analytics
- Text Mining and social Network Analytics
- Consultancy Skills
- Luxury Marketing
- Strategic Brand Management
- Web Analytics
- Revenue Management
- Digital Marketing
- 12 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing Digital Marketing View 373 other Masters in Marketing in United Kingdom
- 2:1 classification UK bachelors degree or equivalent
- Acceptable subjects: Prefer a marketing degree or work experience in marketing or analytics OR a degree with some quantitative elements eg economics, engineering, statistics, information systems, management sciences, pure science, computer science etc.
- Required module areas: Business, Management, or Marketing
- Excluded subjects: English translation, Art/Performing Art, Vocational Studies
International20728 GBP/yearTuition FeeBased on the original amount of 20728 GBP per year and a duration of 12 months.
EU/EEA11950 GBP/yearTuition FeeBased on the original amount of 11950 GBP per year and a duration of 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.