M.Sc. On Campus

Marketing Analytics

University of Southampton

12 months
25000 GBP/year
13000 GBP/year
Tuition fee
Apply date
Start date


At the Marketing Analytics MSc course offered by the University of Southampton you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.


Course Details

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this Marketing Analytics MSc course offered by the University of Southampton is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.

MSc Marketing Analytics is aimed at those who have:

  • an undergraduate degree in marketing and a good understanding of quantitative studies or 
  • marketing work experience looking to specialise within an analytics role

We’re the first university in the UK to offer a marketing analytics master's. We collaborate with leading practitioners from the industry who inform the curriculum using best-practice marketing techniques and the latest research.

You'll learn how to:

  • integrate and use marketing channels within different markets or sectors 
  • interpret and manage large datasets to make evidence-based decisions
  • use online analytics to analyse how consumer choices are influenced by social media
  • incorporate different marketing frameworks and behaviour models to create an analytical tool
  • use industry-standard data analysis software
  • learn from traditional churn modelling models to offer customer incentives to enhance business profitability

We are a world-leading university which integrates current marketing research with practical expertise in the best of digital marketing and data analytics. Our reputation has attracted students from around the world and expert teaching staff who are also leading researchers within the industry. 

We offer an international and inclusive learning experience which welcomes students from around the world. During your studies you’ll understand different perspectives from different cultures and countries which will teach you to be versatile in your approach to digital marketing analytics.

Career Opportunities

There is a growing demand for big data analysts who can provide specialist support for marketing decision-makers. Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.

You’ll be prepared for roles such as:

  • marketing analyst
  • market research analyst
  • digital insight analyst
  • decision support consultant
  • data scientist
  • data analyst
  • data specialist
  • customer relationship management (CRM) analyst
  • credit risk analyst

Programme Structure

Courses include:
  • Building Customer Insight
  • Data Analytics
  • Text Mining and social Network Analytics
  • Consultancy Skills
  • Luxury Marketing
  • Strategic Brand Management
  • Web Analytics
  • Forecasting
  • Revenue Management
  • Digital Marketing

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

You'll need a 2:1 degree in marketing.

You can also apply if you studied a degree with quantitative training, such as: 

  • economics
  • engineering
  • statistics
  • management
  • computer sciences

Tuition Fee

To alway see correct tuition fees
  • International

    25000 GBP/year
    Tuition Fee
    Based on the tuition of 25000 GBP for the full programme during 12 months.
  • National

    13000 GBP/year
    Tuition Fee
    Based on the tuition of 13000 GBP for the full programme during 12 months.

EU and international students pay £25,000.

Living costs for Southampton

697 - 1093 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Analytics
University of Southampton


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