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Overview
In the branding process, any contact with the consumer starts a communication process with the consumer on that brand, either direct or indirect. Recent research has proven that the consumer on the advertising side of this process that only watches advertising unconsciously is ineffectively contributing to this.
Driving forces of Integrated Marketing Communications Management at Yeditepe University are:
- The change in power equilibriums of the market.
- Strong impact of competition.
- Challenges in customer trends.
- Globalization and economic changes.
- Developments in technologies.
- Decreasing impact of conventional advertising.
- Challenging expectations of advertisers.
- Increasing costs of conventional advertising.
- Ease and decreasing costs of setting up databases.
Get more details
Visit official programme websiteProgramme Structure
Courses include:- Integrated Marketing Communications
- Communication Research and Scientific Ethics
- Brand Management and Corporate Communication
- Free Elective
- Seminar in Communication Studies (Only for thesis students)
- Media Planning and Procurement
- Digital Marketing Communications
- Free Elective
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , International
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- Starting
- Apply before , International
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Language
English
Credits
120 ECTS
Delivered
On Campus
Disciplines
Communication Sciences Marketing Supply Chain Management & Logistics View 6 other Masters in Marketing in TurkeyAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 66
Other requirements
General requirements
- On-line application form
- Bachelor degree in a related field
- Transcripts
- Copy of your passport
- Photo
- English Language Certificate TOEFL (66) or YDS (55)
- CV.
- Note: Master degree applicants are not required to obtain a TOEFL before they apply,instead they can take our Proficiency exam. If students dont acquire 55 out of 100 in the Proficiency Exam, they will be automatically placed in our Preparatory School.
Tuition Fee
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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