Overview

Key facts

In the branding process, any contact with the consumer starts a communication process with the consumer on that brand, either direct or indirect. Recent research has proven that the consumer on the advertising side of this process that only watches advertising unconsciously is ineffectively contributing to this.

Driving forces of Integrated Marketing Communications Management at Yeditepe University are:

The change in power equilibriums of the market.
Strong impact of competition.
Challenges in customer trends.
Globalization and economic changes.
Developments in technologies.
Decreasing impact of conventional advertising.
Challenging expectations of advertisers.
Increasing costs of conventional advertising.
Ease and decreasing costs of setting up databases.

Programme Structure

Courses include:

Integrated Marketing Communications

Communication Research and Scientific Ethics
Brand Management and Corporate Communication
Free Elective
Seminar in Communication Studies (Only for thesis students)
Media Planning and Procurement
Digital Marketing Communications
Free Elective

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-10-06 00:00:00

Application deadline not specified.
Starting 2027-02-23 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

66

Schedule TOEFL®

Credits

120 ECTS

Delivered

On Campus

Campus Location

Istanbul, Turkey

Disciplines

Marketing Supply Chain Management & Logistics Marketing Management View 6 other Masters in Supply Chain Management & Logistics in Turkey

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

66

Schedule TOEFL®

Other requirements

General requirements

On-line application form
Bachelor degree in a related field
Transcripts
Copy of your passport
Photo
English Language Certificate TOEFL (66) or YDS (55)
CV.
Note: Master degree applicants are not required to obtain a TOEFL before they apply,instead they can take our Proficiency exam. If students dont acquire 55 out of 100 in the Proficiency Exam, they will be automatically placed in our Preparatory School.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Yeditepe University and/or in Turkey, please visit Student Insurance Portal.

Tuition Fees

Living costs

Istanbul

Turkey

2000 - 3240 TRY / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communications Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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