Integrated Marketing Communications Management

Yeditepe University

Master On Campus
24 months
Tuition fee
Apply date
Start date


Integrated Marketing Communications (IMC) at Yeditepe University may be defined as a process of planning any decision on products and services of organizations strategically according to customer needs and to communicative dimensions that effect purchasing behaviours, orchestrating them within discipline and creating synergies.


In the branding process, any contact with the consumer starts a communication process with the consumer on that brand, either direct or indirect. Recent research has proven that the consumer on the advertising side of this process that only watches advertising unconsciously is ineffectively contributing to this.

Driving forces of Integrated Marketing Communications Management at Yeditepe University are:

  • The change in power equilibriums of the market.
  • Strong impact of competition.
  • Challenges in customer trends.
  • Globalization and economic changes.
  • Developments in technologies.
  • Decreasing impact of conventional advertising.
  • Challenging expectations of advertisers.
  • Increasing costs of conventional advertising.
  • Ease and decreasing costs of setting up databases.

Programme Structure

Courses include:
  • Integrated Marketing Communications
  • Communication Research and Scientific Ethics
  • Brand Management and Corporate Communication
  • Free Elective
  • Seminar in Communication Studies (Only for thesis students)
  • Media Planning and Procurement
  • Digital Marketing Communications
  • Free Elective

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.

Other requirements

General requirements

  • On-line application form
  • Bachelor degree in a related field
  • Transcripts
  • Copy of your passport
  • Photo
  • English Language Certificate TOEFL (66) or YDS (55)
  • CV.
  • Note: Master degree applicants are not required to obtain a TOEFL before they apply,instead they can take our Proficiency exam. If students dont acquire 55 out of 100 in the Proficiency Exam, they will be automatically placed in our Preparatory School.

Tuition Fee


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Integrated Marketing Communications Management
Yeditepe University