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Marketing and International Business, M.Sc.

  • Application Deadline
  • 12 months


Ready for the Global MarketplaceThe one-year full-time postgraduate programme, Master of Science in Marketing and International Business (MScMIB), trains business leaders and professionals for the dynamic global marketplace and corporate world.Changing with the TimesThe technological advances of the past 10 years, along with the internet, have irrevocably changed our lives, if not our entire civilisation. The pace of life is faster than ever, as are our communications. Everyone around the world, be it a friend or a merchandiser, can be “connected” by a few clicks. Globalisation, digitalisation and technology are, in turn, rapidly transforming the business world.Meeting the Demand for Jobs in Hong Kong“International business comprises a large and growing portion of the world’s total business,” says Prof Ling Peng, Programme Director of Master of Science in Marketing and International Business programme. “Almost all companies, large or small, are engaged in international trade and business. Most of them sell their products to suppliers from foreign countries, and compete against products and services that come from abroad. From a human resources point of view, specialists and professionals who can perform effectively and responsibly in a diverse environment and market are highly sought-after,” she says.

Prof Peng adds that China’s accession to the World Trade Organisation (WTO), and Hong Kong’s entry into the Closer Economic Partnership Arrangement (CEPA) with the mainland, intensifies the demand for professionals with international business knowledge and up-to-date skills. “Our master’s programme strives to build up much-needed marketing and international business expertise for the Hong Kong community and the mainland. We aim to equip students with critical skills for the marketing and international business domain. We want to boost Hong Kong’s competitiveness while complementing the development of China.”

Special Features of Master of Science in Marketing and International Business

  • Teaching and Learning: To adopt a student-oriented teaching and learning approach and emphasise close faculty-student relationship
  • Professional Networking Activities: To provide students with whole-person and career development opportunities through professional networking activities
  • Consulting Project: To enable students to put theory into practice, and deliver meaningful services to the community upon undertaking consulting projects


Graduates of the MSc in MIB are eligible for Associate Membership in the Hong Kong Institute of Marketing (HKIM), the Hong Kong Management Association (HKMA), as well as the Chartered Institute Marketing (CIM). Completion of the programme also gives its graduates a further option of becoming a Full Member of these respective professional organisations after accumulating a minimum of three years' work experience in marketing.

Programme Structure

Courses include:

  • Consumer Behavior
  • Applied Marketing Research
  • International Marketing Management
  • International Trade and Investment
  • Services Marketing and Customer Relationship Management
  • Consulting Project

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    30 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • Hold a bachelor's degree with a first class or second class honours awarded by a recognized tertiary institution or have equivalent experiences and qualifications, which will be considered on a case-by-case basis; and
  • An applicant whose undergraduate degree is not from a tertiary institution in Hong Kong or an English-speaking country should meet the English Language Proficiency Requirement below:
  • TOEFL - minimum acceptable score of 550 (paper-based test) or 213 (computer-based test) or 79 (internet-based test) or
  • IELTS - minimum acceptable score of 6.5
  • Applicants who do not fulfil the above language requirements but have an equivalent score in a recognized test, or an equivalent qualification assessment to prove their language proficiency will be considered on a case-by-case basis.

Tuition Fee

  • International

    17940 EUR/year
    Tuition Fee
    Based on the original amount of 17943 EUR for the full programme and a duration of 12 months.
  • National

    17940 EUR/year
    Tuition Fee
    Based on the original amount of 17943 EUR for the full programme and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Local students: HKD159,000/programme
  • Non-local students: HKD159,000/programme

Living costs for Hong Kong

  • 13720 - 23420 HKD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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