Overview

The full-time Master of Science in Marketing and International Business programme from Lingnan University, enables degree-holders to advance their knowledge and skills in marketing and international business.

Key Features

It helps graduates to understand the theories and practices of marketing and international business; demonstrate a global outlook and an understanding of cultural diversity, and its implications for marketing and management; analyses consumer and organisational buying behaviour, and its implications for marketing strategy; looks at international business concepts and trends in a way which internationalises business models and practices; and applies consulting skills to international marketing decisions and operations.

Programme Structure

Courses include:

Consumer Behavior

Applied Marketing Research

International Marketing Management

International Trade and Investment

Services Marketing and Customer Relationship Management

Consulting Project

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-06-30 00:00:00

Language

English

IELTS

6.5

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TOEFL^® IBT

79

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Credits

30 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing International Business View 12 other Masters in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Book an IELTS test now!

TOEFL^® IBT

79

Schedule TOEFL®

Start preparing for IELTS with Free Practice Tests.

Other requirements

General requirements

Hold a relevant bachelor's degree awarded by a recognised tertiary institution or have equivalent experiences and qualifications, which will be considered on a case-by-case basis; and

An applicant whose undergraduate degree is not from a tertiary institution in Hong Kong or an English-speaking country should meet the English Language Proficiency Requirement

Applicants with some working experience will be preferred.

The English language requirement is applicable only to applicants graduating from universities with a non-English medium of instruction.

Applicants with a non-business degree, and those without a course in Marketing or Economics are required to pass a pre-entry bridging course prior to the start of this MSc Programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Lingnan University and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

248000 HKD/year

Tuition Fee

Based on the tuition of 248000 HKD per year during 12 months.
National

208000 HKD/year

Tuition Fee

Based on the tuition of 208000 HKD per year during 12 months.

Living costs for Hong Kong

13720 - 23419 HKD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and International Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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