About

The Media Innovation programme at Breda University of Applied Sciences (BUAS) has been developed in collaboration with international media partners. Successful media innovations are often not brand new, mostly they build on existing elements, which can be found in any media product. 

In this master, we shed light on these elements from different theoretical perspectives and teach you how to make new combinations.

Innovation

In formulating the Master in Media Innovation, the objective was to educate people able to anticipate future developments in the field of digital media and able to take advantage of those developments. The factors determined to define innovators were set out as:

• Innovators are required to initiate, shape or partially shape, monitor or manage a very complex process: innovative media products are created in an ingenious process in which technology, content, design, business and knowledge about consumers and markets are optimally geared to one another and integrated functionally;

• Innovators are required to anticipate the future. After all, a new product will only be used if it is so special that it creates a new market as it were, or appears to seamlessly align with an obvious or latent market need. Timing and anticipation, in other words, are factors that should not be underestimated;

• To be able to develop products, innovators should be able to reshape analytical insights. In the manufacturing process of a product, an analysis is no longer a goal in itself (such as a report, article or academic or other publication), but a creative guiding principle: the building blocks for a product yet to be developed.

Focus

The Master in Media Innovation offers students a programme that trains them to systematically obtain the strategic skills necessary to become innovators. Students learn to look beyond the surface of digital media to reveal some very decisive core processes (ontologies), understand the way in which they function, and obtain the ability to apply these skills in creative innovative and future-orientated media products.

International network

The Master in Media Innovation is a highly international programme; not only are a large percentage of our students and lecturers international, but you will also come into contact with international researchers and industry partners during the course. The media industry is a global industry, and graduates of the Master in Media Innovation are equipped to work in that industry. 

Career

The Master Media Innovation offers you the required qualifications for a range of media positions including, but not limited to product owner, innovation lead, creative lead, digital marketer, creative consultant, digital strategist, and digital brand strategist. After your graduation, you are entitled to the degree of Master of Arts.