Media Innovation 

Overview

This professional master’s programme has been developed in collaboration with international media partners. Successful media innovations are often not brand new, mostly they build on existing elements, which can be found in any media product. In this master, we shed light on these elements from different theoretical perspectives and teach you how to make new combinations.

The objective of the Master in Media Innovation has, since its inception, been to educate students who can develop insightful media-related research and innovative, market-oriented media products. In order to do this, students are exposed to a wide variety of topics including media theory, business models, emerging technologies, user-centred design, communication theory, and more.

Innovation

In formulating the Master Media Innovation programme at Breda University of Applied Sciences (BUAS) , the objective was to educate people able to anticipate future developments in the field of digital media and able to take advantage of those developments. The factors determined to define innovators were set out as:

• Innovators are required to initiate, shape or partially shape, monitor or manage a very complex process: innovative media products are created in an ingenuous process in which technology, content, design, business and knowledge about consumers and markets are optimally geared to one another and integrated functionally;

• Innovators are required to anticipate the future. After all, a new product will only be used if it is so special that it creates a new market as it were, or appears to seamlessly align with an obvious or latent market need. Timing and anticipation, in other words, are factors that should not be underestimated;

• To be able to develop products, innovators should be able to reshape analytical insights. In the manufacturing process of a product, an analysis is no longer a goal in itself (such as a report, article or academic or other publication), but a creative guiding principle: the building blocks for a product yet to be developed.

After your master

The Master Media Innovation offers you the required qualifications for a range of media positions including, but not limited to: product owner, innovation lead, creative lead, digital marketer, creative consultant, digital strategist, and digital brand strategist. After your graduation you are entitled to the degree of Master of Arts.