Overview

The Master of Branding and Integrated Communication (BIC) at The City University of New York is a 36-credit program. In addition to learning shared foundational and applied knowledge, BIC students drill down in one of THREE AREAS OF SPECIALIZATION:

CREATIVE:

conceptual thinking | multi-platform & experiential execution | 360 campaign development

MANAGEMENT / PLANNING:

measurement & analytics | strategy & insight development | relationship building | comms planning | brand and agency management

PUBLIC RELATIONS:

organizational branding and reputation | influencer marketing | models of influence | integrated content creation

The three tracks consist of 10-12 students each, with 30-36 students in the entire class. Because of the collaborative support of faculty, staff, and fellow students, nearly all BICsters who start in the program will graduate with their MPS degree.

Programme Structure

Courses include:

Research & Awareness
Strategy & Measurement
Idea Development
Digital Integration
Brand Experience
Internal Management

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-08-28 00:00:00
- Apply before 2026-06-01 00:00:00 , National
Starting 2027-08-28 00:00:00
- Apply before 2027-04-01 00:00:00 , International

Language

English

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IELTS

6.5

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Credits

32 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Communication Studies Digital Media Advertising View 512 other Masters in Communication Studies in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed online application
Resume

College transcript that demonstrates strong competency in the major area with evidence of serious academic intent and a 3.0 GPA (or equivalent) as well as completion of prerequisite coursework in statistics.

Statement of purpose (500 words) that addresses the candidates’ interest in studying Branding + Integrated Communications at City College

Two samples of writing (academic papers, capstone projects, research analyses, etc.) and/or professional work that give dimension to their candidacy.
Two letters of recommendation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17200 USD / year

≈ 17200 USD / year
Out-of-State

17200 USD / year

≈ 17200 USD / year
Domestic

Applies to you

In-State

13840 USD / year

≈ 13840 USD / year

Additional Details

Resident:

Full-time - $7,510 per Semester
Part-time - $865 per Credit

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Branding and Integrated Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

CREATIVE:

MANAGEMENT / PLANNING:

PUBLIC RELATIONS:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

New York City

Funding

Scholarships Information

Available Scholarships

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