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Advertising

Boston University

M.Sc.
12 months
Duration
54720 USD/year
54720 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Practical, cutting edge, and well-rounded, Boston University’s part-time Master of Science (MS) in Advertising is a hands-on, professional program offered through BU’s College of Communication and Metropolitan College.

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Overview

Our evening courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing students to compete in the fast-paced, ever-changing world of communication—whether they are newly entering the field or seeking to enhance their industry knowledge and experience.

Students can customize the advertising program at Boston University by choosing a sequence of courses that provide an understanding of interactive, digital content, or by focusing on international marketing and management. We also make sure students master the arts of presenting a pitch and working collaboratively.

Through case studies, hands-on practice, market research, and analysis of what works, our curriculum covers:

  • Interactive media
  • Branding and creative development
  • Advertising management and strategy
  • International marketing
  • Mass communication

Learning Outcomes

  • An ability to solve contemporary marketing problems from strategic, creative, and technological perspectives.
  • A sound understanding of the principles of digital advertising.
  • Proficiency in the communication of ideas using coherent persuasive skills in writing and oral presentation.

Programme Structure

Courses include:

  • Advertising in Society
  • Contemporary Mass Communication
  • Consumer Insight and Account Planning
  • Video in the Digital Age*
  • Digital Communication*
  • Fundamentals of Creative Development

Key information

Duration

  • Part-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

40 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
84 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

National

  • A completed Application for Graduate Admission
  • Three letters of recommendation
  • A personal statement
  • A current résumé
  • Transcript(s)

International

  • International Student Data Form
  • Authorized financial statement from a bank (original, shown in U.S. dollars)
  • Copy of current I-20 and I-94, both sides (if applicable)
  • Letter of financial support from a sponsor (firm, government, parents, etc.)
  • Notarized English translations of all documents not in English

Tuition Fee

  • International

    54720 USD/year
    Tuition Fee
    Based on the original amount of 54720 USD per year and a duration of 12 months.
  • National

    54720 USD/year
    Tuition Fee
    Based on the original amount of 54720 USD per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Advertising
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Boston University

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