Marketing Curtin University

Overview

Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. The course culminates in an independent research project that explores contemporary industry problems and challenges. 

There are advanced level course units in digital advertising, big data analytics and consumer biometrics, reflecting some of Curtin's areas of research excellence. Through the selection of course units, you can specialise in luxury branding or digital marketing.

The Marketing course from Curtin University is industry-focused and designed to prepare you for professional success. You’ll interact with industry professionals through work integrated learning and guest lectures.

There are opportunities to learn in-demand skills through a suite of industry tools in Curtin’s unique learning spaces, including The Agency – our social media command centre – as well as our cutting-edge biometric research facility.

Note: This course differs from the Master of Commerce (Marketing), which is tailored towards graduates with minimal or no prior experience in marketing and is six months longer in full-time duration.

• Interact with industry while you study. In the past, representatives from organisations including Seven West Media, The Brand Agency and Tourism WA, have given guest lectures.

• The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.

Careers

• Advertising professional

• Marketing specialist

• Media producer

• Media buyer

• Public Relations professional