Placeholder image for Marketing

Marketing, Master

  • Application Deadline
  • 18 months
    Duration
University rank #190 (BCR) Bentley, Australia| Online
In this Marketing course from Curtin University, you'll apply critical and analytical thinking to modern global marketing challenges. Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. 
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Overview

There are advanced level course units in digital advertising, big data analytics and consumer biometrics, reflecting some of Curtin's areas of research excellence. Through the selection of course units, you can specialise in luxury branding or digital marketing.

The course is industry-focused and designed to prepare you for professional success. You’ll interact with industry professionals through work integrated learning and guest lectures.

There are opportunities to learn in-demand skills through a suite of industry tools in Curtin’s unique learning spaces, including The Agency - our social media command centre, as well as our cutting-edge biometric research facility.

What you'll learn

  • Apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
  • Critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is evidence-informed
  • Analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
  • Develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
  • Develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
  • Employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
  • Evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
  • Recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
  • Apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks

Why study the Marketing course from Curtin University

You will interact with industry while you study as many units focus on real-life clients.

The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.

Programme Structure

Courses include:

  • Buyer Behaviour and Analysis 
  • Digital and Interactive Marketing 
  • Marketing Intelligence and Analytics 
  • Strategic Brand Management 
  • Business Research Methods 
  • Integrated Global Communications 

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 18 months
    Part-time
    • Intensity Flexible
  • Credits
    300 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    570

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

CRICOS code: 027233E

  • Certified copies of academic transcripts for previously attained qualifications that are relevant to the Curtin course for which you are applying.
  • English test results, see our English prerequisites for more detail.
  • Supporting information for your application, including supplementary forms for certain courses. Please note that if the required ‘supplementary forms’ are not completed and attached to this application, we will not proceed with the assessment of your applications.
  • As part of the Simplified Streamlined Visa Framework (SSVF), you may be required to provide additional information in order for us to perform Genuine Temporary Entrant (GTE) assessments as part of your application.

Studyportals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee

  • International

    30900 AUD/year
    Tuition Fee
    Based on the original amount of 30900 AUD per year and a duration of 18 months.
  • National

    27000 AUD/year
    Tuition Fee
    Based on the original amount of 27000 AUD per year and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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