8 Master's degrees in Marketing Management in Germany
Germany offers a range of Marketing Management programmes that cater to various budget levels. The lower-end tuition fee, represented by the €9,948, provides an affordable entry point for students. Meanwhile, the typical tuition fee, denoted by the €12,900, reflects the average cost students might expect. On the higher end, the €13,000 indicates the premium options available for those willing to invest more.
A significant 1% of programmes are designed to be accessible, ensuring that a wide range of students can pursue their education without financial strain. Additionally, the growing trend of online learning is evident, with a 13% of programmes available in a digital format, offering flexibility for students worldwide.
Germany's commitment to business education is clear, with a 4% of its universities offering Marketing Management programmes. This extensive availability ensures that prospective students have numerous options to choose from, each tailored to different academic and professional goals.

Strategic Marketing Management
In the Strategic Marketing Management master program at the International School of Management (ISM) you will learn how to stringently derive promissing digital marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner. This program includes a semester abroad at a partner uni and internships.
Brand and Marketing Management
Brand and marketing management graduates at ICN Berlin will be able to identify ways to build the company’s brand capital and implement a strategy within a multidisciplinary and/or multicultural context.
Management and Marketing
Management and Marketing from Freie Universität Berlin imparts a scientific perspective and approach in the fields of management and marketing. Our graduates acquire high conceptual competences in dealing with complex problems under a restricted amount of time.
Marketing Management
As part of the Marketing Management degree at University of Europe for Applied Sciences, Germany, you will deepen your understanding of the legal and policy frameworks that can have a significant impact on marketing decisions. You will be empowered to develop strategies that ensure not only commercial success but also compliance with relevant regulations.
Design Management
The Master's degree in Design Management prepares not only designers and managers, but also those seeking to design professionally in their relevant field, for the interface between design and management.
International Marketing Management
The Master’s degree programme in International Marketing Management from Berlin School of Economics and Law is aimed at holders of a first degree (Bachelor’s or Diploma) from both Germany and abroad; a readiness to study in an international environment is also assumed.
Business Administration - Marketing
Business Administration - Marketing Master’s programme from University of Cologne brings together theory and practice in areas like marketing strategy and tactics, customer management, brand management, marketing performance and analytics, and digitalization.
Global Marketing Management
In Ihnen pulsiert ein erfinderischer Geist für unnachahmliche Vermarktungsstrategien on- und offline? Dann sind Sie wie geschaffen für den Studiengang Global Marketing Management. Als Absolvent erwecken Sie in weltumspannenden Zielgruppen das Bedürfnis nach Produkten oder Dienstleistungen vor allem im B2C-Bereich. Dank Ihres analytischen Geschicks und Einfallsreichtums sind Sie Ihren Wettbewerben stets eine Nase voraus und befeuern mit dem „nächsten großen Ding“ im Marketing den Erfolg Ihres Unternehmens. Durch ein Wahlmodul können Sie darüber hinaus Ihren Fokus auf die Charakteristika des Luxusgüterbereichs vertiefen, um besonders anspruchsvolle Zielgruppen optimal adressieren zu können.