In the Strategic Marketing Management program at the International School of Management (ISM), proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions.
This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You, therefore, gain the necessary work experience to qualify as a marketing and brand expert.
Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. You will have the required skills and ability to realize successful brand management in various markets, even when dealing with a number of possible product, communication, price, and distribution instruments.
The program is accredited by FIBAA, German Accreditation Council.
Get more detailsVisit official programme website
Programme StructureCourses include:
- Market Research
- Strategic Marketing
- Classic Communications
- Leadership Skills
- Relationship Marketing
- Digital Marketing
We are not aware of any academic requirements for this programme.
To qualify for this M.A. program you first need to have successfully completed your first study program with a minimum study period of six semesters and have achieved a final grade
- at a university or
- an equivalent foreign higher education institution, and
- you need to submit your application documents.
Additionally, you will have to take part in a multi-level admissions test.
You must have previously taken examinations in one of the following subjects:
- Business studies and/or economics with at least 30 ECTS points
- Business-related topics in the fields of communications- and/or media studies with at least 30 ECTS points
- Business-related topics in the fields of social sciences and/or psychology with at least 30 ECTS points
If you have studied a non-economic bachelor or are missing some quantitative ECTS-points, ISM offers a Pre-Master program to prepare for this study.
International12360 EUR/yearTuition FeeBased on the original amount of 6180 EUR per semester and a duration of 24 months.
National12360 EUR/yearTuition FeeBased on the original amount of 6180 EUR per semester and a duration of 24 months.
- 6,180 Euro in Berlin
- 6,480 Euro in Munich
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.