24 months
Duration
12360 EUR/year
12360 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

During the Strategic Marketing Management program at the International School of Management (ISM), you will learn to analyze dynamic relationships and to determine promising market positions through qualitative and quantitative market research. 

Visit the official programme website for more information

Overview

In the Strategic Marketing Management program at the International School of Management (ISM) , proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions. 

This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You, therefore, gain the necessary work experience to qualify as a marketing and brand expert.

Opportunities

Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. You will have the required skills and ability to realize successful brand management in various markets, even when dealing with a number of possible product, communication, price, and distribution instruments.

Programme Structure

Courses include:
  • Market Research
  • Strategic Marketing
  • Classic Communications
  • Leadership Skills
  • Relationship Marketing
  • Digital Marketing

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Delivered

On Campus

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

To qualify for this M.A. program you first need to have successfully completed your first study program with a minimum study period of six semesters and have achieved a final grade

  • at a university or
  • an equivalent foreign higher education institution, and
  • you need to submit your application documents.

Additionally, you will have to take part in a multi-level admissions test.

You must have previously taken examinations in one of the following subjects:

  • Business studies and/or economics with at least 30 ECTS points
  • Business-related topics in the fields of communications- and/or media studies with at least 30 ECTS points
  • Business-related topics in the fields of social sciences and/or psychology with at least 30 ECTS points

If you have studied a non-economic bachelor or are missing some quantitative ECTS-points, ISM offers a Pre-Master program to prepare for this study.

Tuition Fee

  • International

    12360 EUR/year
    Tuition Fee
    Based on the original amount of 6180 EUR per semester and a duration of 24 months.
  • National

    12360 EUR/year
    Tuition Fee
    Based on the original amount of 6180 EUR per semester and a duration of 24 months.
  • 6,180 Euro in Berlin
  • 6,480 Euro in Munich

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing Management
-
International School of Management (ISM)

Wishlist