Strategic Marketing Management, M.A. | Online | International School of Management (ISM) | Germany
24 months
Duration
11400 EUR/year
11400 EUR/year
Unknown
Unknown
Apply date
Unknown
Start date

About

In the Strategic Marketing Management program at the International School of Management (ISM) you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, to plan and control them in a target-oriented manner.

Overview

The Strategic Marketing Management program at the International School of Management (ISM) includes practice-oriented courses, an integrated twelve-week practical phase and an extensive market research project to help you develop and solve entrepreneurial problems.

In the first two semesters you will study at ISM. You will learn to analyze dynamic framework conditions and to determine promising market positions through qualitative and quantitative market research. The third semester takes you abroad to one of our partner universities. Your studies will be completed with a practice-oriented Master's thesis in the fourth semester.

Country-Specific Marketing Instruments

Internationality is an important keyword in the Marketing Master's programme. The Master in Marketing

  • will be studied 100% in English,
  • includes an integrated semester abroad at one of around 190 partner universities, and
  • offers you the opportunity to complete a second international degree (Double Degree) at a partner university.

You will deepen your subject-specific knowledge and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.

Programme Structure

Courses include:

  • Consumer Behaviour
  • Advanced Market Research
  • Applied Statistics
  • Marketing Strategies & Planning
  • Brand Management
  • Trademark & Unfair Competition Law
  • Services Marketing & Service Quality

  • Internal Marketing & Behavioral Branding
  • Customer Relationship Marketing
  • Digital Marketing
  • Online Marketing, Online Advertising & Social Media
  • E-Marketing & E-Commerce
  • Mobile Marketing

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Credits

120 ECTS

90 or 120

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

Other requirements

General requirements

  • Curriculum vitae
  • A successfully completed bachelor's degree (transcript of records), comprising at least 180 ECTS points, for the Fast Track 210 ECTS points, or
  • an equivalent course of study at a university or university of applied sciences or a foreign university of equivalent level, and

Examinations must have been taken in one of the following subject areas:

  • Economics with a minimum of 30 ECTS credits, or
  • Business related topics in the fields of communication or media sciences with a minimum of 30 ECTS credits or
  • Economic topics in the fields of social sciences or psychology with a minimum of 30 ECTS credits.

  • The admission process consists of a case study and an interview. You will present your results of the case study in an oral presentation on the day of the admission test.

Tuition Fee

To always see correct tuition fees
  • International

    11400 EUR/year
    Tuition Fee
    Based on the tuition of 5700 EUR per semester during 24 months.
  • EU/EEA

    11400 EUR/year
    Tuition Fee
    Based on the tuition of 5700 EUR per semester during 24 months.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
1300 EUR
Deadline
Not specified
Fully Funded DAAD EPOS Scholarship
Merit-based

Read more about eligibility

DAAD
Location not available
Independent provider
Grant
934 EUR
Deadline
Not specified
Leadership for Africa (Burundi, Ethiopia, Kenya, Rwanda and Uganda): Master's Degree Scholarships in Germany
Merit-based Need-based

Read more about eligibility

DAAD
Location not available
Independent provider
Grant
300 EUR
Deadline
Not specified
The Deutschlandstipendium at German Universities
Merit-based

Read more about eligibility

German Government
Location not available
Independent provider
Grant
934 EUR
Deadline
Not specified
Study Scholarships - Master Studies for All Academic Disciplines
Merit-based Need-based

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DAAD
Location not available
Independent provider
Grant
500 EUR
Deadline
Not specified
EU Mobility Programme for Myanmar
Need-based

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Unknown
Location not available
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

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Education Future
Location not available
Independent provider
Grant
21000 GBP
Deadline
Not specified
LSE Executive Global Master’s in Management Hinrich Foundation Scholarship
Merit-based

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Hinrich Foundation
Location not available
Independent provider
Grant
5000 EUR
Deadline
14 May 2024
Study a Masters in Europe Scholarships
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1300 EUR
Deadline
Not specified
Development-Related Postgraduate Courses (EPOS) • DAAD
Merit-based

Read more about eligibility

German Academic Exchange Service (DAAD)
Location not available
Independent provider
Grant
1200 EUR
Deadline
Not specified
Graduate School Scholarship Programme
Merit-based Need-based

Read more about eligibility

German Academic Exchange Service (DAAD)
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
The Smooth Movers Scholarship
Merit-based Need-based

Read more about eligibility

The Smooth Movers
Location not available
Independent provider
Grant
934 EUR
Deadline
Not specified
Leadership for Africa (Cameroon, Ghana, Ivory Coast, Niger and Senegal): Master's Degree Scholarships in Germany
Merit-based Need-based

Read more about eligibility

DAAD
Location not available
Independent provider
Grant
934 EUR
Deadline
Not specified
Study Scholarships - Master Studies for All Academic Disciplines
Merit-based Need-based

Read more about eligibility

DAAD
Location not available
Independent provider
Grant
850 EUR
Deadline
Not specified
DAAD-TEV-Master's degree scholarships
Merit-based

Read more about eligibility

DAAD
Location not available
Independent provider
Grant
480 EUR
Deadline
Not specified
SBW Berlin Scholarship
Need-based

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SBW Berlin
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
International Sustainability Academy Scholarship
Merit-based Need-based

Read more about eligibility

International Sustainability Academy (ISA)
Location not available
Independent provider
Grant
Various benefits
Deadline
14 Oct 2024
Fulbright U.S. Student Program
Merit-based Need-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
1600 USD
Deadline
30 Apr 2024
Mozida African Master Scholarship
Merit-based

Read more about eligibility

Mozida Foundation
Location not available
Independent provider
Grant
Various benefits
Deadline
24 May 2024
Queen Elizabeth Commonwealth Scholarships
Merit-based Need-based

Read more about eligibility

ACU (The Association of Commonweath Universities)
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2024
Moving Mates Scholarship
Need-based

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Moving Mates
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
25000 USD
Deadline
14 Jun 2024
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
10000 USD
Deadline
20 Aug 2024
Global Innovation Challenge
Merit-based Need-based

Read more about eligibility

Social Shifters
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
Anonymous Hope Fund
Merit-based Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Jul 2024
The MyUS Community Scholarship
Merit-based Need-based

Read more about eligibility

MyUS
Location not available
Independent provider
Grant
2000 USD
Deadline
20 Aug 2024
Dermadry Hyperhidrosis Scholarship
Merit-based Need-based

Read more about eligibility

Dermadry
Location not available
Independent provider
Grant
1500 USD
Deadline
15 May 2024
iVisa Annual Scholarship
Merit-based

Read more about eligibility

iVisa
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Apr 2024
Exploring Cryptocurrency and Blockchain Adoption in Various Industries Scholarship
Merit-based Need-based

Read more about eligibility

Casinos Blockchain
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Oct 2024
$1,500 Annual Video Contest Scholarship
Merit-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Dec 2024
$1,000 All Star Verified Scholarship
Merit-based

Read more about eligibility

Verified Scholarships
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
Florida Rentals Annual Dream Vacation Scholarship
Merit-based Need-based

Read more about eligibility

Florida Rentals
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2024
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
500 USD
Deadline
31 Oct 2024
CryptoRunner Scholarship
Merit-based Need-based

Read more about eligibility

CryptoRunner
Location not available
Independent provider
Grant
500 USD
Deadline
30 Apr 2024
Biotin Xtreme Hair Care Annual Scholarship 2023: Empowering The Future Of Hair Care
General Scholarships

Read more about eligibility

Biotin Xtreme Hair Care
Location not available

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