Strategic Marketing Management International School of Management (ISM)

Overview

The Strategic Marketing Management program at the  International School of Management (ISM)  prepares you optimally for a career as Marketing Manager, Digital Marketing Manager or Marketing Strategist. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing, digital marketing, corporate communication position or to operate in cross-functional teams.

The program covers multiple subject areas under the umbrella of marketing and offers comprehensive insight into subjects like marketing, communications, sales and digital marketing, public relations, consumer behavior or data-driven market research.

The Master’s program in Marketing Management is designed with international students in mind. Here’s why it stands out:

• Career-focused program: lecturers from the business world, top partner companies for internships, business-oriented career services, study coach and a strong alumni network.

• Campuses available at: Munich or Berlin

• 100% English-taught: The program is fully delivered in English, making it accessible for students from around the globe.

• Integrated Semester Abroad: Study at one of our 190+ partner universities worldwide to gain unique international insights.
• Double Degree Option: You can earn a second degree from a partner university for enhanced global career prospects.

At ISM, we are dedicated to providing practice-oriented education that bridges academics and real-world business applications. Our international focus ensures students from diverse backgrounds are well-prepared for academic and professional success.

• Personalized Support: With a tutor-to-student ratio of 1:7, you’ll receive individual attention and support tailored to your needs.
• Small Class Sizes: Learn in an environment where you can ask questions, interact with peers, and focus on your professional goals.

• Practical Experience: Engage in an integrated 12-week practical phase to gain real-world insights.
• Market Research Project: Develop entrepreneurial and problem-solving skills through an extensive research project.
• Case Studies & Projects: Work on marketing case studies and conduct your own projects with guidance from industry experts.
• Expert Exchange: Benefit from intensive interaction with professionals from the marketing and communications sector.

• Career Preparation: Gain the skills and experience needed for enhanced employability and a thriving global career.

Join ISM and take the next step toward achieving your academic and professional ambitions.

How Can I Apply?

In order to study International Business at the International School of Management (ISM), the university conducts an online admission test. 

This tests consists of preparing a brief Powerpoint presentation and an online interview. These aim to  assess your motivation, your abilities as well as learn about your personality.

The Master programs are not restricted by a “Numerus Clausus” (NC, average grade).

What documents need to be submitted?

In order to verify your eligibility to study master in Germany, please first send the following documents to an ISM study advisor of your desired campus for a fast-check:

• Curriculum vitae (CV)

• Your Bachelor's degree (if already available) and transcript of records, comprising at least 180 ECTS points, or an equivalent course of study at an university, university of applied sciences or a foreign university of equivalent level.

• English language certificate (if available), for eg. TOEFL, IELTS, Cambridge, or other (only needed if the medium of instruction in your high school/university was not English).

Upon examination and successful verification of your documents, you will be asked to register for an online admission test. 

Application deadlines

We have no fixed applications deadlines at ISM, but we kindly ask international applicants who require a visa for studying in Germany to submit their application documents by

• July 15th of the previous year (program starts in fall semester).

• If you have missed this deadline, please contact a study advisor for more information on how to proceed.

Accreditation

AACSB (international accreditation), FIBAA, German Accreditation Council

ISM is the first private Universities of Applied Sciences in Germany that is AACSB accredited.