Behavioural Science University of Kent

Overview

Why do people ignore important messages, stick with familiar habits, or make choices that don’t seem to be in their best interest?

Behavioural science helps answer these questions and shows how to change behaviour in real-world settings. Learn how to apply psychological insight in practical, career-focused contexts. From public policy to business and technology, behavioural science is now a key skillset for organisations looking to better understand and influence decision-making.

Reasons to study:

• Skills that translate directly into careers: understand what drives people’s behaviour in real-world contexts, use data to inform decisions and solve practical problems, design and test interventions that create measurable impact, communicate insights clearly to different audiences, from policymakers to organisations. These are the same capabilities used across government, consulting, the non-profit sector, finance, and tech, making graduates well positioned for a wide range of international career paths.

• Built-in work experience: with a dedicated work placement module with organisations such as NatCen, where students contribute to ongoing research and behavioural insight projects.

• A strong foundation for global careers: across the public sector, government, and non-profit organisations, taking on roles that design and evaluate programmes in health, education, environmental, and animal protection contexts or in the private sector as consultants, managers, data analysts, social media strategists, or marketing professionals.

Test out your own theories and hypotheses in our excellent facilities, including brain stimulation and virtual reality laboratories.