Overview
The graduate of The Strategic Marketing programme from Romanian-American University will be able to tackle a wide variety of marketing aspects, beginning with market comprehension and targeting, continuing with positioning, and ending with marketing metrics.
Benefits:
- Scholarships based on academic performance – up to 1000 EUR for 10% of the students in each program
- Discount for early registration in the first academic year
- At least one international professor for courses included in the curriculum, in addition to numerous other guest courses with international professors, with free attendance from RAU students
- Study trip – organized in the first year of studies (depending on the public health conditions), with the purpose to bring international students closer to the Romanian culture and help them better integrate in the RAU community
- Internship in international companies – RAU gives students the possibility to have an internship in the 2nd year of studies (and whenever there are opportunities), in order to make sure students gain practical experience, besides the theoretical knowledge
- Career counseling after graduation for all students interested to work in Romania
- International exchange programs available all over the world
- International activities in the campus (conferences, round tables, workshops, festivals, job fair, etc.)
Programme Structure
Courses include:
- Marketing Research and Data Analysis
- Integrated Marketing Communication
- Segmentation and Positioning Strategies
- Managing Brands and Customer Equity
- Customer Experience Management
- Supply Chain Strategy
- Digital Marketing Management
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , EEA/EU
- Apply before , International
- Apply before , National
-
Language
Credits
Delivered
Campus Location
- Bucharest, Romania
Disciplines
Marketing Management Studies Strategic Management View 5 other Masters in Management Studies in RomaniaWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
The Admission Procedure will take into account (1) your Bachelor Exam Grade and (2) an Essay on a subject in the field of the master program.
- Personal Essay Requirements and Topics.
- Admission Grade = (Essay Grade x 0.6 + Bachelor Exam Grade x 0.4) / 2;
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Romanian-American University and/or in Romania, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents3600 EUR / year≈ 3600 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals3600 EUR / year≈ 3600 EUR / year
Additional Details
- Early registration for the first academic year for registration before July 25th = 2,900 EUR/1st year
Living costs
Bucharest
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Strategic Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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