Overview

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training: IBE London (Chartered Institute of Marketing), IBE Shanghai (Shanghai University) & CIM Postgraduate Diploma.

Objectives

One of the main objectives of the Master in Digital Marketing is to cover the new demands for digital marketing skills in the market with a practical approach that allows students to understand and know how to develop all the knowledge acquired throughout the Master.
Prepare students for a new digital environment and train them for the new challenges that companies face in a constantly changing digital market.

Obtain the key skills and knowledge to create, develop and evaluate online strategies and marketing and digital communication plans, which will allow them to face the challenges of companies in the current and future context.
Have a working knowledge of the main technologies on which the different disciplines of digital marketing are based.
Increase the employability of students in the field of international opportunities by having received training in English is one of the growth opportunities that the Master in Digital Marketing of ESIC offers to its students.

Programme Structure

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training:

IBE London (Chartered Institute of Marketing)IBE Shanghai (Shanghai University)CIM Postgraduate Diploma

*Choosing one of the options is mandatory to complete the program. Options are subject to place availability and/or to change. Extra fees may apply.

MANAGEMENT SUBJECTS

Innovation in a disruptive world
Critical thinking and the art of decision-making
Conscious leadership
Persuasive communication
Business as a global and ethical citizen

Business strategy in global environments

SPECIALISATION SUBJECTS

Category subjects

Digital Metamorphosis: The Technology Factor
Feeling and listening to the market
Strategic marketing
Finance for marketing management: creating stakeholder value

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2024-09-01 00:00:00

Application deadline not specified.

More details

To start the admission process, you must request an appointment in advance with the admissions team. You can do it online or by phone.

Language

English

IELTS

6.5

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TOEFL^® IBT

95

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Delivered

Blended

Disciplines

Marketing Digital Media Digital Marketing View 29 other Masters in Digital Marketing in Spain

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

95

Interested in an IELTS preparation course? Get started here

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at ESIC Business & Marketing School and/or in Spain, please visit Student Insurance Portal.

Other requirements

General requirements

Photocopy of the DNI or Passport in case of being a foreign student.
An updated CV.
2 color passport size photographs.
Certificate of grades and copy of the university degree. For a Master's Degree (official): If you have studied in a system outside the European Higher Education Area, both documents must be legalized by Apostille from The Hague or through diplomatic channels. Likewise, international students must present a letter certifying that the studies completed give access to a Master's program in their country of origin.
Letter of recommendation

Tuition Fee

To always see correct tuition fees

International

22100 EUR/year

Tuition Fee

Based on the tuition of 22100 EUR per year during 12 months.
EU/EEA

22100 EUR/year

Tuition Fee

Based on the tuition of 22100 EUR per year during 12 months.

Living costs for Madrid

745 - 1260 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.