Master in Marketing Management (MIM) ESIC Business & Marketing School

Overview

The Master in Marketing Management is a unique and innovative programme in the field of International Business, grounded on the experience of ESIC as a leader in marketing education in Europe. The Master in Marketing Management (MIM) is one of the most recognized courses in the area. This unique combination gives you a distinct competitive edge for your future professional development based on academic knowledge and practical orientation. In this context, the programme aims at providing a complete understanding of the essential processes and considerations involved in evaluating, managing, and implementing strategies in marketing while strengthening your ability to face and solve complex challenges in an increasingly globalised  environment.

Internationally accredited by AMBA and EFMD

Participants get the chance to reinforce their marketing skills by choosing one of the following 2 Study Tours:- The Study Tour in China 1 week at Southwestern University of Finance and Economics (SWUFE) in Chengdu, China + 1 week at Shanghai University (SHU) in Shanghai, China.-  2 Weeks in HEC Montréal: the future of business

Objectives

• Understand through the Master in Marketing Management which are the master core concepts and methods in the marketing discipline and their application in business practice.
• Function effectively in diverse contexts.
• Frame business activities and decisions in ethical and human values.
• Communicate effectively in business and other settings.