Overview

University of Guelph's MSc in Marketing and Consumer Studies is a two-year program, culminating in a thesis that focuses on examining, understanding and influencing markets and consumers.

Careers

Graduates of this program pursue careers in a number of unique areas in marketing, advertising and public sector, including;

Marketing research

Brand management

Marketing management

Advertising and communication

Quality management

Quality control consulting

Programme Structure

Courses include:

Consumption Behaviour Theory

Research Methods in Marketing and Consumer Studies

Multivariate Research Methods

Structural Equation Modeling

Qualitative Research Methods

Special Topics in Consumer Research and Analysis

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-09-10 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

OR

89

OR

4.5

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

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Credits

60 alternative credits

Delivered

On Campus

Campus Location

Guelph, Canada

Disciplines

Economics Marketing View 19 other Masters in Marketing in Canada

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Academic requirements

GRE^®

Required

GMAT

550

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

OR

89

OR

4.5

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

A four-year honours Bachelor’s degree (or its equivalent) with at least a B average (73%) from a recognized post-secondary institution within the last 2 years of the degree

International applicants should use this guide to compare their academic credentials and determine the grade equivalency needed.

Two references, with an option for a third, preferably including at least one academic reference.

An academic background in consumer studies, the social sciences or humanities, marketing, finance, or real estate.

GMAT, GMAT Focus, or GRE score report. The preferred scores for competitive admission are 550 (GMAT), 515 (GMAT Focus) or 55th percentile across all sections (GRE).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Guelph and/or in Canada, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13674 CAD / year

≈ 13674 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

4754 CAD / year

≈ 4754 CAD / year

Living costs

Guelph

Canada

1157 - 1804 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Consumer Studies.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Guelph

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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