Marketing and Consumer Studies, M.Sc. | University of Guelph | Guelph, Canada
M.Sc. On Campus

Marketing and Consumer Studies

24 months
15332 CAD/year
6412 CAD/year
Tuition fee
Apply date
Start date


The Marketing and Consumer Studies program of University of Guelph is for students who want to gain expertise in an area that has been, and always will be, critical to achieving success in any market - understanding consumers.


Key facts

During the Marketing and Consumer Studies program of University of Guelph students will be equipped with advanced theory-based research skills that will prepare you for a career in marketing research, brand management or academia.

You can complete your degree within two years. In the first year, you will complete your course work in small, dynamic classes which allow for collaboration with faculty and your peers. Following your course work, and with the guidance of your advisory committee, you will conduct original research and develop a strong thesis to add to the marketing and consumer behaviour literature.

Areas of Research

  • Consumer preferences & decision making
  • Consumer well-being & public policy
  • Marketing management & strategy inovation adoption
  • Advanced research methods
  • Real estate & housing

Are you interested in:

  • Consumer preferences
  • Marketing management
  • Innovation adoption
  • Real estate & housing

Career opportunities

  • Continuing on to PhD studies
  • Marketing research
  • Brand & marketing management
  • Advertising & communication
  • New product/service design 
  • Quality management & control 
  • Applied economics & macro marketing

Programme Structure

Courses include:

  • Consumption Behaviour Theory
  • Research Methods in Marketing and Consumer Studies
  • Multivariate Research Methods
  • Structural Equation Modeling 
  • Qualitative Research Methods
  • Special Topics in Consumer Research and Analysis

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


30 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
B+ (recommended)
GRE admission requirements GRE®
GMAT admission requirements GMAT

Other requirements

General requirements

  • Applicants must have a 4-year honours undergraduate degree (or equivalent) with a minimum B average in the final two years of study. 
  • Applicants should have a background in social sciences with a strong interest in research. 
  • All applicants are required to submit a GRE or GMAT test score with their application. 

Tuition Fee

To alway see correct tuition fees
  • International

    15332 CAD/year
    Tuition Fee
    Based on the tuition of 7666 CAD per semester during 24 months.
  • National

    6412 CAD/year
    Tuition Fee
    Based on the tuition of 3206 CAD per semester during 24 months.

Living costs for Guelph

1157 - 1804 CAD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Interested in financing your studies? Find a student loan that works for you.

Financing partner MPOWER Financing Student Loans between $2,001 - $100,000


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Consumer Studies
University of Guelph
Marketing and Consumer Studies
University of Guelph


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