Overview

Key facts

During the Marketing and Consumer Studies program of University of Guelph students will be equipped with advanced theory-based research skills that will prepare you for a career in marketing research, brand management or academia.

You can complete your degree within two years. In the first year, you will complete your course work in small, dynamic classes which allow for collaboration with faculty and your peers. Following your course work, and with the guidance of your advisory committee, you will conduct original research and develop a strong thesis to add to the marketing and consumer behaviour literature.

Areas of Research

Consumer preferences & decision making

Consumer well-being & public policy

Marketing management & strategy inovation adoption

Advanced research methods

Real estate & housing

Are you interested in:

Consumer preferences

Marketing management

Innovation adoption

Real estate & housing

Career opportunities

Continuing on to PhD studies

Marketing research

Brand & marketing management

Advertising & communication

New product/service design

Quality management & control

Applied economics & macro marketing

Programme Structure

Courses include:

Consumption Behaviour Theory

Research Methods in Marketing and Consumer Studies

Multivariate Research Methods

Structural Equation Modeling

Qualitative Research Methods

Special Topics in Consumer Research and Analysis

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-09-04 00:00:00
- Apply before 2027-04-01 00:00:00

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

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4.9/5 student rating

Credits

60 alternative credits

Delivered

On Campus

Campus Location

Guelph, Canada

Disciplines

Economics Marketing View 22 other Masters in Marketing in Canada

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Academic requirements

GRE^®

Required

GMAT

550

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants must have a 4-year honours undergraduate degree (or equivalent) with a minimum B average in the final two years of study.

Applicants should have a background in social sciences with a strong interest in research.

All applicants are required to submit a GRE or GMAT test score with their application.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Guelph and/or in Canada, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15578 CAD / year

≈ 15578 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

5968 CAD / year

≈ 5968 CAD / year

Living costs

Guelph

Canada

1157 - 1804 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Consumer Studies.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts

Areas of Research

Are you interested in:

Career opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Guelph

Funding

Scholarships Information

Available Scholarships

Our partners