Studyportals

Business (Marketing)

Queensland University of Technology

Master
18 months
Duration
33100 AUD/year
28400 AUD/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

This Master of Business (Marketing) course at Queensland University of Technology is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them.

Overview

Why choose this Master of Business (Marketing) course at Queensland University of Technology?

In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.

Real-world learning

Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

You will learn how to exercise creativity, independent judgement and critical reflection, to plan, design, adapt and implement strategies and solutions that contribute to real world business practice and research.

Your knowledge and research skills are taken to an advanced level in the capstone unit of this course. This unit comprises a workplace experience project or a business case project.

Possible careers

  • Market Research Manager
  • Marketing Officer/Manager

Programme Structure

Courses included:

  • Consumer Behaviour
  • Integrated Marketing Communication
  • Marketing and Survey Research
  • Marketing Management
  • Strategic Marketing Management
  • Contemporary Issues in Marketing

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

192 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
58 (required)

Other requirements

General requirements

CRICOS- 085448J

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program.

1.5 year program

  • February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
  • November: A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale). 

 2 year program

  • February, July and November: A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

Tuition Fee

  • International

    33100 AUD/year
    Tuition Fee
    Based on the original amount of 33100 AUD per year and a duration of 18 months.
  • National

    28400 AUD/year
    Tuition Fee
    Based on the original amount of 28400 AUD per year and a duration of 18 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business (Marketing)
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Queensland University of Technology

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