Overview
The Master of Marketing at the University of Technology Sydney provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.
The program has undergone changes to make it more flexible so that students can choose a mixture of relevant subjects to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally. The program also caters to those wishing to begin, spread or accelerate their studies over Autumn, Spring and Summer with options to complete the program in as little as 12 months.
Course aims
The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing. The professional accreditation with the Australian Marketing Institute (AMi) ensures that graduates are trained to operate effectively with the body of knowledge that underpins professional business practice.
Careers
The course equips students with a thorough understanding of current marketing concepts and how to apply strategies to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations.
Programme Structure
Courses Include:- Buyer Behaviour
- Business Project: Marketing (Capstone)
- Brand Management
- Digital Marketing for Managers
- Entrepreneurial Marketing Management
- Introduction to Marketing Research
Key information
Duration
- Full-time
- 18 months
- Part-time
- 36 months
- Flexible
Start dates & application deadlines
- Starting
- Apply before , International
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- Starting
- Apply before , National
- Apply before , International
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- Starting
- Apply before , National
- Apply before , International
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Language
English
IELTS or TOEFL needed
Credits
72 alternative credits
Delivered
On Campus
Disciplines
Marketing View 62 other Masters in Marketing in AustraliaAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. —
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. —
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. —
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5 (required)
TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 79 (required)
PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90. —
Other requirements
General requirements
CRICOS
- 098047G (Aut, Spring 1.5 year)
- 099413E (Summer, 1.2 years)
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
Minimum Academic Requirement: The previous qualification must be in a related field within the business discipline.
All applicants who do not meet the minimum academic requirement may still be considered on the basis of:- a minimum of at least two years' full time, or equivalent, relevant work experience.
The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.Tuition Fee
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International
20555 AUD/yearTuition FeeBased on the original amount of 20555 AUD per year and a duration of 18 months.
Funding
- Australia Awards Scholarships (Australian Government Scholarships)
- Dr Chau Chak Wing Scholarship (KTP Master Degree)
- International Postgraduate Coursework Full Tuition Scholarship
- LATAM International Postgraduate Coursework Scholarship
- Postgraduate Academic Excellence Scholarship
- South Asia Postgraduate Business Merit Scholarship
- South East Asia Postgraduate Business Merit Scholarship
- UTS 30th Anniversary Study Abroad Accommodation Scholarship
- UTS ATN-LATAM Scholarships
- UTS Grant for Masters by Coursework Students
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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