18 months
Duration
857 AUD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master of Marketing at the University of Technology Sydney prepares students with practical skills and theoretical knowledge to analyse markets and formulate strategies that connect with industry and best practice. 

Visit the official programme website for more information

Overview

The  Master of Marketing at the University of Technology Sydney provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.

The program has undergone changes to make it more flexible so that students can choose a mixture of relevant subjects to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally. The program also caters to those wishing to begin, spread or accelerate their studies over Autumn, Spring and Summer with options to complete the program in as little as 12 months.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing. The professional accreditation with the Australian Marketing Institute (AMi) ensures that graduates are trained to operate effectively with the body of knowledge that underpins professional business practice.

Careers

The course equips students with a thorough understanding of current marketing concepts and how to apply strategies to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations.

Programme Structure

Courses Include:
  • Buyer Behaviour
  • Business Project: Marketing (Capstone)
  • Brand Management
  • Digital Marketing for Managers
  • Entrepreneurial Marketing Management
  • Introduction to Marketing Research

Key information

Duration

  • Full-time
    • 18 months
  • Part-time
    • 36 months
    • Flexible

Start dates & application deadlines

Language

English

Credits

72 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

CRICOS

  • 098047G (Aut, Spring 1.5 year)
  •  099413E (Summer, 1.2 years)

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

Minimum Academic Requirement: The previous qualification must be in a related field within the business discipline.

All applicants who do not meet the minimum academic requirement may still be considered on the basis of:

  • a minimum of at least two years' full time, or equivalent, relevant work experience.

The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.

Tuition Fee

  • International

    857 AUD/credit
    Tuition Fee
    Based on the original amount of 857 AUD per credit and a duration of 18 months.

Funding

  • Australia Awards Scholarships (Australian Government Scholarships)
  • Dr Chau Chak Wing Scholarship (KTP Master Degree)
  • International Postgraduate Coursework Full Tuition Scholarship
  • LATAM International Postgraduate Coursework Scholarship
  • Postgraduate Academic Excellence Scholarship
  • South Asia Postgraduate Business Merit Scholarship
  • South East Asia Postgraduate Business Merit Scholarship
  • UTS 30th Anniversary Study Abroad Accommodation Scholarship
  • UTS ATN-LATAM Scholarships
  • UTS Grant for Masters by Coursework Students

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Marketing
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University of Technology Sydney

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