Brand and Communication Management

Overview

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. 

The management and exploitation of this area are increasingly important for global competitiveness  In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing.

Brand and Communication Management programme of Milan Fashion Institute is completely in English. During the whole course an Italian - English bilingual Teaching Assistant is available for both Italian and foreign students.

Career development

The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies. 

Job market

Milano Fashion Institute’s Masters stem from a clear cultural aim of training new professional profiles able to understand the changes in the fashion industry and to trigger innovation in the organization of creative, managerial, commercial and communication process . The profiles formed in the three Masters are the result of years of research and training in the fashion industry by the three excellent Milanese universities, each oriented to different and crucial aspects: management, design and communication.