Overview
From Buying to Digital Fashion Marketing
In the Brand and Business Management programme of Milano Fashion Institute you will be studying the business models, their evolution, and their business strategies in the industry. Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management.
Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration.
Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies.
Career development
The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies.
Programme Structure
Courses included:
- Project Management
- Italian Fashion System
- Research Methods & Trends
- Fashion Business Models
- Fashion History
- Fashion Marketing & Brand Management
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Fashion Management View 26 other Masters in Fashion Management in ItalyWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Milano Fashion Institute and/or in Italy, please visit Student Insurance Portal.
Other requirements
General requirements
In order to apply for the admission to the Milano Fashion Institute Master Programs, the candidate must have:
- Degree equal to or higher then a Bachelor of Art, Master of Art or Master of Science. It is not necessary to have previously attended a Fashion related course.
- Intermediate level of English knowledge. Certifications are not required. The knowledge of the language will be tested during the interview with the Academic Committee
Selection documents to be sent:
- Application Form
- Copy of Degree certificate
- Copy of your Passport or your ID card
- CV in European format
- Motivation letter
- Photo (passport type)
- Copy of the Official Transcript of the exams in original language.
Tuition Fee
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International
18000 EUR/yearTuition FeeBased on the tuition of 18000 EUR for the full programme during 12 months. -
EU/EEA
18000 EUR/yearTuition FeeBased on the tuition of 18000 EUR for the full programme during 12 months.
Living costs for Milano
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Brand and Business Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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