Overview

From Buying to Digital Fashion Marketing

In the Brand and Business Management programme of Milano Fashion Institute you will be studying the business models, their evolution, and their business strategies in the industry. Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management.

Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration.

Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies.

Career development

The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies.

Programme Structure

Courses included:

Project Management

Italian Fashion System

Research Methods & Trends

Fashion Business Models

Fashion History

Fashion Marketing & Brand Management

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2025-01-27 00:00:00
- Apply before 2024-11-30 00:00:00

Language

English

Credits

60 ECTS

Delivered

On Campus, Online

Disciplines

Fashion Management View 26 other Masters in Fashion Management in Italy

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Milano Fashion Institute and/or in Italy, please visit Student Insurance Portal.

Other requirements

General requirements

In order to apply for the admission to the Milano Fashion Institute Master Programs, the candidate must have:

Degree equal to or higher then a Bachelor of Art, Master of Art or Master of Science. It is not necessary to have previously attended a Fashion related course.

Intermediate level of English knowledge. Certifications are not required. The knowledge of the language will be tested during the interview with the Academic Committee

Selection documents to be sent:

Application Form

Copy of Degree certificate

Copy of your Passport or your ID card

CV in European format

Motivation letter

Photo (passport type)

Copy of the Official Transcript of the exams in original language.

Tuition Fee

To always see correct tuition fees

International

18000 EUR/year

Tuition Fee

Based on the tuition of 18000 EUR for the full programme during 12 months.
EU/EEA

18000 EUR/year

Tuition Fee

Based on the tuition of 18000 EUR for the full programme during 12 months.

Living costs for Milano

850 - 1450 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Brand and Business Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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