Executive MBA Strategic Marketing and Sales

Programme Structure

Specialization Courses include:

• Managing your Brand Portfolio

• Marketing, Sales, and the Bottom Line

• Going Omnichannel in your Communications

• Managing your Customer Relations

• Marketing & Sales Lab

• Creating Innovative Product and Business Models

General Management Courses include:

• Managing People
• Managing Organizations
• Leadership
• Ethics & Corporate Social Responsibility
• Competitive Analysis & Strategy
• Controlling
• Data Analysis & Decision Making
• Entrepreneurship and Innovation
• Financial Management
• Financial Reporting
• Global Markets
• Information Systems Management
• Marketing Management
• Managerial Economics
• Operations Management

Audience

The Executive MBA Strategic Marketing & Sales is truly international, reflecting the realities of the business world. You will work alongside experienced executives from a broad range of companies and business areas, giving you an insight into their way of thinking and their approach to business. 

Lecturers

The faculty comprises some of the finest business minds in the world, drawn from an expert pool from WU Vienna and prestigious partner universities around the globe. The faculty members bring fresh perspectives and new ideas to all facets of business. They share a passion for knowledge development and constantly encourage their students to strive for higher standards.