Strategic Marketing Management, M.Sc. | Aston University | Birmingham, United Kingdom
Studyportals
M.Sc. On Campus

Strategic Marketing Management

12 months
Duration
22750 GBP/year
11850 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Stand out from the crowd and kick-start your career in marketing on the Strategic Marketing Management programme from Aston University. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas, such as brand management or consumer behaviour including their aspects.

Overview

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This Strategic Marketing Management programme from Aston University will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

As well as using traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need there’s also computer-based simulations, case studies and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

Career prospects

This course prepares you for a wide range of general and specialist roles in marketing and other business fields.

Recent graduates

Our recent graduates have setup their own businesses as well as into roles including:

  • Brand Manager
  • Head of Marketing
  • Marketing and Sales Manager
  • Brand Manager
  • Business Development Manager
  • Business Analyst
  • Market Researcher
  • PR Assistant
  • Social Media Manager.

Companies our graduates have gone on to work at include:

  • Muller Dairy
  • Ralph Lauren
  • Merlin Entertainment Plc
  • Barclays Bank
  • KPMG
  • Nielsen
  • Tesco
  • Moncler
  • Mercedes Benz
  • Microsoft.

Programme Structure

Courses include:

  • Marketing Management
  • Marketing Research
  • Marketing Strategy
  • Analysis for Dissertation Research
  • Ethics in Academic Practice
  • The Aston Global Advantage
  • Business Project or Dissertation

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A good UK honours degree (minimum lower second class)
  • Equivalent overseas degree recognised by Aston University
As well as:
  • Two professional references – at least one must be from an academic referee
  • An official academic transcript of your university grades to date
  • A completed application form.

Tuition Fee

To alway see correct tuition fees
  • International

    22750 GBP/year
    Tuition Fee
    Based on the tuition of 22750 GBP for the full programme during 12 months.
  • National

    11850 GBP/year
    Tuition Fee
    Based on the tuition of 11850 GBP for the full programme during 12 months.

Living costs for Birmingham

765 - 1134 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing Management
-
Aston University
Strategic Marketing Management
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Aston University

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