Marketing, M.Sc. | Keele University | Keele, United Kingdom
12 months
Duration
19900 GBP/year
11500 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The MSc in Marketing from Keele University will equip you with the knowledge, skills and techniques to succeed in marketing. Accredited by the Chartered Institute of Marketing (CIM), successful completion of this new course provides maximum exemption towards its professional qualifications. 

Visit the official programme website for more information

Overview

In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the mostin-demand jobs of the next decade – with skills in content  creation and curation, social media strategy, digital marketing and analytics the most sought-after.

Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was.

That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion.

Careers

This  MSc in Marketing from Keele University is designed to give you an in-depth understanding of strategic marketing management, with optional modules allowing you to tailor your studies towards the more creative aspects of communications or to marketing research and data analysis, depending on your interests. Key transferrable skills, such as high-level communication, critical thinking and problem-solving, are embedded within the programme to maximise your career opportunities.

Accreditation

CIM

Programme Structure

Courses include:

  • Understanding Consumer Behaviour 
  • Contemporary Marketing Research  
  • Marketing Management in the Digital Age 
  • Mediated Communications: Theory and Practice  
  • Accounting For Decision Making  
  • Leadership  
  • International Operations and Supply  

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

There are no fixed closing dates for the majority of our courses, however some courses may become full and close early. 

Language

English
IELTS admission requirements IELTS
6.5
PTE Academic admission requirements PTE Academic
58
More about PTE Academic
TOEFL admission requirements TOEFL® IBT
87

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

English requirements

IELTS admission requirements IELTS
6.5
PTE Academic admission requirements PTE Academic
58
More about PTE Academic
TOEFL admission requirements TOEFL® IBT
87

Other requirements

General requirements

This degree is designed for those individuals with a at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered.

Tuition Fee

To alway see correct tuition fees
  • International

    19900 GBP/year
    Tuition Fee
    Based on the tuition of 19900 GBP per year during 12 months.
  • National

    11500 GBP/year
    Tuition Fee
    Based on the tuition of 11500 GBP per year during 12 months.

Living costs for Keele

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

The following scholarships may be targeted at specific countries, subjects and talent areas. In some cases you may be required to make an independent application, for others the scholarship will be awarded automatically.

  • KEELE INTERNATIONAL EXCELLENCE SCHOLARSHIP (PGT)

Up to £5,000 based on undergraduate degree award.

  • DEVELOPING COUNTRIES SCHOLARSHIP

£1,000 for students who are nationals of the least developed, low and lower middle-income countries.

  • KEELE ALUMNI DISCOUNT

  • CHEVENING SCHOLARSHIPS

  • COMMONWEALTH SCHOLARSHIPS

  • GREAT SCHOLARSHIPS 2022

  • MARSHALL SCHOLARSHIPS FOR NORTH AMERICAN STUDENTS

  • US FEDERAL STUDENT LOANSARTICLE 26 ASYLUM SEEKER BURSARY

  • FULL TIME MBA SCHOLARSHIP
  • MSC AI AND DATA SCIENCE SCHOLARARSHIP

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
-
Keele University

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