In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the mostin-demand jobs of the next decade – with skills in content creation and curation, social media strategy, digital marketing and analytics the most sought-after. Professionally-accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, The MSc in Marketing from Keele University has one aim: to prepare you to make an impact in the real world of work. That’s why, unlike some other courses, the move to digital first and the society-driven demand for increased sustainabilityand ethical behaviour are embedded into our programme. For those new to marketing, we’ll quickly bring you up to speed with basic and then advance marketing theory.
This programme is designed to give you an in-depth understanding of strategic marketing management, with optional modules allowing you to tailor your studies towards the more creative aspects of communications or to marketing research and data analysis, depending on your interests. Key transferrable skills, such as high-level communication, critical thinking and problem-solving, are embedded within the programme to maximise your career opportunities.
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- Understanding Consumer Behaviour
- Contemporary Marketing Research
- Marketing Management in the Digital Age
- Mediated Communications: Theory and Practice
- Accounting For Decision Making
- International Operations and Supply
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- 12 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
There are no fixed closing dates for the majority of our courses, however some courses may become full and close early.
DisciplinesMarketing Digital Marketing View 422 other Masters in Marketing in United Kingdom
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- This degree is designed for those individuals with a at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes.
- If you have appropriate professional qualifications or relevant work experience you may also be considered.
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International18000 GBP/yearTuition FeeBased on the tuition of 18000 GBP per year during 12 months.
National9750 GBP/yearTuition FeeBased on the tuition of 9750 GBP per year during 12 months.
UK - FT £9,750 / PT £5,370
Living costs for Keele
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.