
Overview
In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the mostin-demand jobs of the next decade – with skills in content creation and curation, social media strategy, digital marketing and analytics the most sought-after.
Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was.
That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion.
Careers
This MSc in Marketing from Keele University is designed to give you an in-depth understanding of strategic marketing management, with optional modules allowing you to tailor your studies towards the more creative aspects of communications or to marketing research and data analysis, depending on your interests. Key transferrable skills, such as high-level communication, critical thinking and problem-solving, are embedded within the programme to maximise your career opportunities.
Accreditation
CIM
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Understanding Consumer Behaviour
- Contemporary Marketing Research
- Marketing Management in the Digital Age
- Mediated Communications: Theory and Practice
- Accounting For Decision Making
- Leadership
- International Operations and Supply
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
There are no fixed closing dates for the majority of our courses, however some courses may become full and close early.
Language
Credits
Delivered
Disciplines
Marketing Digital Marketing View 318 other Masters in Digital Marketing in United KingdomExplore more key information
Visit official programme websiteAcademic requirements
English requirements
Other requirements
General requirements
This degree is designed for those individuals with a at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
-
International
19900 GBP/yearTuition FeeBased on the tuition of 19900 GBP per year during 12 months. -
National
11500 GBP/yearTuition FeeBased on the tuition of 11500 GBP per year during 12 months.
Living costs for Keele
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
The following scholarships may be targeted at specific countries, subjects and talent areas. In some cases you may be required to make an independent application, for others the scholarship will be awarded automatically.
- KEELE INTERNATIONAL EXCELLENCE SCHOLARSHIP (PGT)
Up to £5,000 based on undergraduate degree award.
- DEVELOPING COUNTRIES SCHOLARSHIP
£1,000 for students who are nationals of the least developed, low and lower middle-income countries.
KEELE ALUMNI DISCOUNT
CHEVENING SCHOLARSHIPS
COMMONWEALTH SCHOLARSHIPS
GREAT SCHOLARSHIPS 2022
MARSHALL SCHOLARSHIPS FOR NORTH AMERICAN STUDENTS
US FEDERAL STUDENT LOANSARTICLE 26 ASYLUM SEEKER BURSARY
- FULL TIME MBA SCHOLARSHIP
- MSC AI AND DATA SCIENCE SCHOLARARSHIP
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.