Marketing

Overview

In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the mostin-demand jobs of the next decade – with skills in content  creation and curation, social media strategy, digital marketing and analytics the most sought-after. Professionally-accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, The MSc in Marketing from Keele University  has one aim: to prepare you to make an impact in the real world of work. That’s why, unlike some other courses, the move to digital first and the society-driven demand for increased sustainabilityand ethical behaviour are embedded into our programme. For those new to marketing, we’ll quickly bring you up to speed with basic and then advance marketing theory.

Careers

This programme is designed to give you an in-depth understanding of strategic marketing management, with optional modules allowing you to tailor your studies towards the more creative aspects of communications or to marketing research and data analysis, depending on your interests. Key transferrable skills, such as high-level communication, critical thinking and problem-solving, are embedded within the programme to maximise your career opportunities.