Marketing

Overview

In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the mostin-demand jobs of the next decade – with skills in content  creation and curation, social media strategy, digital marketing and analytics the most sought-after.

Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was.

That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion.

Careers

This  MSc in Marketing from Keele University is designed to give you an in-depth understanding of strategic marketing management, with optional modules allowing you to tailor your studies towards the more creative aspects of communications or to marketing research and data analysis, depending on your interests. Key transferrable skills, such as high-level communication, critical thinking and problem-solving, are embedded within the programme to maximise your career opportunities.

Accreditation

CIM