12 months
32600 AUD/year
22600 AUD/year
Tuition fee
Apply date
Start date


With a Graduate Diploma of Public Relations from Deakin University, you'll study key research methods and learn the cultural and ethical implications of PR.   

Visit the official programme website for more information


Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is significant power and responsibility in the hands of public relations professionals.  

You will develop an understanding of the role of public relations in contemporary society and learn how to design and implement public relations campaigns, reach global audiences, and manage stakeholder expectations while dealing with anticipated or unexpected events.  

The Graduate Diploma of Public Relations from Deakin University  exposes you to the theories and models at work behind public relations practice and allows you to critically analyse existing campaigns. From strategy development and public relations writing to effective reputation and issues management, you will develop the skills to tackle the everyday challenges in this growing field.


This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.

Programme Structure

Courses include:

  • Public Relations Campaigns
  • Public Relations Writing and Tactics
  • Marketing Communication
  • Public Relations Theory and Practice
  • Reputation Management: Crisis, Risk and Responsibility
  • Public Relations, Activism and Social Change 
  • Public Affairs and Opinion Formation  
  • Advertising Theory and Practice

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


8 alternative credits


On Campus, Online

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Admission Requirements Specific Entry will be based on performance in:

  • a Bachelor Degree in any discipline OR
  • a Graduate Certificate in any discipline OR
  • at least two years of relevant work experience (or part-time equivalent)
CRICOS Provider Code 00113B.   

Tuition Fee

To alway see correct tuition fees
  • International

    32600 AUD/year
    Tuition Fee
    Based on the tuition of 32600 AUD per year during 12 months.
  • National

    22600 AUD/year
    Tuition Fee
    Based on the tuition of 22600 AUD per year during 12 months.

Living costs for Melbourne

1501 - 2659 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Public Relations
Deakin University 


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