Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is significant power and responsibility in the hands of public relations professionals.
You will develop an understanding of the role of public relations in contemporary society and learn how to design and implement public relations campaigns, reach global audiences, and manage stakeholder expectations while dealing with anticipated or unexpected events.
The Graduate Diploma of Public Relations from Deakin University exposes you to the theories and models at work behind public relations practice and allows you to critically analyse existing campaigns. From strategy development and public relations writing to effective reputation and issues management, you will develop the skills to tackle the everyday challenges in this growing field.
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
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- Public Relations Campaigns
- Public Relations Writing and Tactics
- Marketing Communication
- Public Relations Theory and Practice
- Reputation Management: Crisis, Risk and Responsibility
- Public Relations, Activism and Social Change
- Public Affairs and Opinion Formation
- Advertising Theory and Practice
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- Apply before , National
DisciplinesPublic Relations View 14 other Masters in Public Relations in Australia
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
Admission Requirements Specific Entry will be based on performance in:
- a Bachelor Degree in any discipline OR
- a Graduate Certificate in any discipline OR
- at least two years of relevant work experience (or part-time equivalent)
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International32600 AUD/yearTuition FeeBased on the tuition of 32600 AUD per year during 12 months.
National22600 AUD/yearTuition FeeBased on the tuition of 22600 AUD per year during 12 months.
Living costs for Melbourne
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.