Overview

NABA’s Academic Master in Fashion Digital Marketing develops the skills to create content and plan digital strategies for fashion and lifestyle brands. Delivered at the NABA Milan campus in Italian and English, this one-year programme examines contemporary fashion through marketing and communication, linking cultural context with practical digital work.

Students explore the technologies and media used to communicate fashion, learning to interpret their expressive possibilities and apply them to brand strategies. Theoretical study is complemented by projects, seminars and thematic workshops, encouraging students to develop an independent approach and make informed creative decisions.

Key areas of study include:

• Fashion and lifestyle culture
• Branding and digital strategy
• New media and digital technologies
• Artificial intelligence and the metaverse in fashion
• World building
• Critical approaches to communication
• Commercialisation

The programme also examines how data can inform digital marketing and how brand communication connects online and offline channels. An internship provides an opportunity to apply the knowledge acquired. Students conclude the course by presenting and discussing a digital marketing project related to culture, management or fashion communication.

Career opportunities include:

• Digital marketing manager
• Digital project manager and strategist
• Digital content creator
• Community manager
• Web and social marketing manager
• Digital PR professional
• E-commerce manager
• Analytics manager

Upon successful completion, graduates receive a First Level Academic Master Degree worth 60 CFA credits.

Accreditation