Overview

The Digital Marketing programme from Coventry University Online is ideal for anyone looking to hone their expertise in the field or for those who want to move into digital marketing.

Key course highlights

Learn current digital marketing tools and techniques used across the industry, helping you to prepare for roles in digital marketing, communications and e-commerce (available in MSc and PGDip courses).

Apply your learning to real-world business contexts through practical coursework and projects designed to connect theory with professional practice.

In the MSc and PGDip courses, you may engage online with guest speakers, where available, to broaden your insight into the digital marketing landscape

Career opportunities

Digital marketing manager

Overseeing all digital marketing activities to enhance brand visibility and achieve business goals.

SEO specialist

Optimise websites and content to improve search engine rankings and drive organic traffic.

Social media strategist

Develop and execute engaging social media campaigns to build brand awareness and foster online communities.

Content marketing manager

Create and distribute valuable, relevant content to attract and engage target audiences.

PPC manager

Manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.

Data analyst

Collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM).

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Programme Structure

Courses include:

Digital Marketing Strategy and Planning

Data Analytics for Marketers

Brand Storytelling and Content Marketing

Contemporary Issues in the Digital Marketing Era

Dissertation

Check out the full curriculum

Visit programme website

Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00

Apply anytime.

Language

English

IELTS

6.5

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Credits

180 alternative credits

PGDip - 120 credits; PGCert - 60 credits;

Delivered

Online

Campus Location

Coventry, United Kingdom

Disciplines

Marketing Data Science & Big Data Digital Marketing View 61 other Masters in Data Science & Big Data in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

An honours degree 2:2 or above in a related discipline, or international equivalent.

They recognise a breadth of qualifications; speak to one of their advisers today to find out how they can help you.

Technological requirements

Reliable internet connection, a device such as a laptop and access to the online learning platform.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

10000 GBP / year

≈ 10000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10000 GBP / year

≈ 10000 GBP / year

Additional Details

PGDip fees: £6,667 (120 credits)

PGCert fees: PGCert: £3,334 (60 credits)

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key course highlights

Career opportunities

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Technological requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Funding

Scholarships Information

Available Scholarships

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