Artificial Intelligence for Digital Marketing EADA Business School

Overview

Artificial Intelligence for Digital Marketing at  EADA Business School  combines strategic insight with technological skills, covering AI-driven content, customer segmentation, predictive analytics, and campaign automation.

Participants gain hands-on experience with tools like ChatGPT, Jasper, Google Ads, GA4, Semrush, and Zapier, as well as prompt engineering, recommendation systems, and AI analytics. Learning is project-based, practical, and complemented by industry certifications.

Key facts

Beyond technical skills, the master develops strategic leaders able to navigate ethical, operational, and business challenges, equipping them to optimise operations or drive innovation.

The programme uses small group methodology to encourage participation and interaction between the students and the professor, which makes the most of the synchronous teaching model. Students maintain contact with the professor and receive personalised feedback on all their work.

Career:

Graduates of the Master in Artificial Intelligence for Digital Marketing will be equipped to take on high-impact roles at the intersection of marketing, data, and technology. Possible career paths include:

• Digital Marketing Manager
• Marketing Automation Specialist
• CRM & Customer Experience Manager
• Growth Marketing Lead
• Marketing Data Analyst
• Chief Marketing Technologist