Overview

This pathway is designed for ambitious creatives who aspire to become advertising executives, brand strategists, and creative leaders. You'll be ready to shape the future of global communications. You'll decode how advertising works across diverse markets and cultural contexts, crafting messages that transcend borders while respecting local nuances.

In this Creative Marketing and Branding - Global Advertising (Online) programme from University of Southampton , you will:

create global campaigns using strong storytelling that inspires audiences worldwide

explore cross-cultural psychology to design campaigns that celebrate both shared and unique experiences

develop creative concepts through hands-on practice, bringing bold ideas to life in international markets

master brand storytelling with advanced visual and creative techniques that resonate across cultures

Career

As a graduate of this Global Advertising pathway, you'll be ready to design ad campaigns that break boundaries and connect with people across cultures. Combining your creative vision with strategic expertise, you can deliver bold ideas that resonate worldwide. On top of learning how to plan and evaluate campaigns, you'll discover how to turn cultural insight into storytelling that inspires action.

You’ll develop expertise in consumer psychology, international campaign design, creative direction, and cross-cultural communications. These skills are highly sought after by agencies and brands seeking to create meaningful connections with global audiences. Companies need creative professionals who can think out of the box to deliver advertising that works across borders and platforms.

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Programme Structure

Courses include:

Principles of Creative Marketing and Branding

Next-Generation Consumer Trends and Insights

Marketing Strategy in a Changing World

Brand Creation and Experience

Engaging Audiences: Strategy and Story

Analytics in Action: Creative Campaign Strategy

Research Toolkit: Preparation for Final Project

Check out the full curriculum

Visit programme website

Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2026-06-01 00:00:00

Application deadline not specified.
Starting 2026-09-01 00:00:00

Application deadline not specified.

More details

Application deadline: TBC

Language

English

Duolingo English Test

120

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PTE Academic

Schedule a PTE test!

IELTS

6.5

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Credits

180 alternative credits

Delivered

Online

Campus Location

Southampton, United Kingdom

Disciplines

Marketing Advertising

Explore more key information

Visit programme website

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Academic requirements

GPA

Upper Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

To join the course, you’ll need:

a minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or

a minimum of a 2:2 class degree in any subject, equivalent to a UK bachelor’s degree, and at least 3 years’ employment in a recognised graduate role

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

6500 GBP / year

≈ 6500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

6500 GBP / year

≈ 6500 GBP / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Creative Marketing and Branding - Global Advertising (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Funding

Scholarships Information

Available Scholarships

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