Overview

Do you want to work in the growing field of digital marketing and develop the analytical skills needed for our increasingly complex media landscape? This Marketing - Digital Marketing and Analytics course offered at Vrije Universiteit Amsterdam is designed to provide you with a deep understanding of the digital landscape, including the latest digital marketing strategies, tools, and technologies. Through the use of customer analytics and big data, you will gain practical skills in generating valuable insights about customers to improve marketing performance and return on investment.

Entering the job market

Many of our alumni work for large organizations, (e.g. ABN AMRO Bank N.V., ING Group, PostNL, Henkel and FrieslandCampina), but there are also many alumni who decided to start their own company after graduation.  

Most alumni are active in management positions going from management traineeships to brand, account, process, product, project and general management. Furthermore, our alumni population is also well represented by positions in consulting (e.g. data analyst, intelligence manager, research consultant and  sales & marketing analyst).  Throughout your programme, SBE Career Services supports you with your career preparations.

Open Days

Join the Online Master’s Event on Thursday, 26 November, or the International Master’s Webinar on Tuesday, 6 October, to learn more about the programme and studying at VU Amsterdam.