Overview
Grounded in digital, AI, and emerging technologies, it prepares students for a technology-driven economy where decisions and actions are seamlessly interconnected.
The Master of Marketing programme from University of Wollongong in Dubai offers advanced courses such as AI-Driven Digital Marketing and Big Data and Marketing Analytics, providing practical expertise to excel in the current rapidly evolving marketing landscape. Organizations seek marketing specialists who combine creativity, strategy, and technical skills to deliver results. UOWD's Master of Marketing degree offers deep insights into marketing concepts and advanced digital tools through interactive lectures and real-world industry projects.
Key focus areas include digital media strategies, data analytics for consumer insights, and actionable business solutions. Graduates develop the ability to strategize, analyze, and communicate effectively in domains such as digital marketing, brand management, and marketing communications. With its emphasis on digital innovation and technology, the program equips students to lead in a world where marketing and technology converge.
Program Outcomes
- Prestigious and Accredited Degree: Upon completion of the program, all students will get a Master’s degree from University of Wollongong Australia, a university in the top 1% of the world universities, accord to QS World University rankings. This degree is fully accredited in the UAE by Commission for Academic Accreditation (CAA) and Knowledge and Human Development Authority (KHDA).
- Career Ready Skills: Graduates will be able to create and execute digital/traditional marketing plans, use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for website optimization, use data analytics to generate website traffic, increase brand awareness and conversions. They will also be able to utilize fundamental communication skills across various media platforms, effectively conduct social media marketing, evaluate marketing information systems, and use market research to contribute to business decision-making.
- Doctoral Study Opportunities: Should students wish to pursue further research after completing this Master’s degree, UOW Dubai offers a PhD program under the Faculty of Business.
- Global Career Opportunities: On completion of our Master of Marketing program students will have a portfolio of work that demonstrates their competence and employability, placing them in a position to pursue a variety of marketing and management careers on a national and international level. The program's graduates will be well-positioned to pursue a career in specialized roles such as Digital Marketing Specialist, Search Engine Marketing Specialist, Social Media Manager, Marketing Research Manager, Brand Manager, Brand Manager, Creative Agency Manager.
Programme Structure
Courses included:
- Digital Marketing
- Social Marketing
- Marketing Strategy
- Consumer Behaviour
- Marketing Communications
- Big Data & Marketing Analytics
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.
Language
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Credits
Delivered
Campus Location
- Dubai, United Arab Emirates
Disciplines
Marketing View 15 other Masters in Marketing in United Arab EmiratesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
The following records are required to process your application. Please ensure that all these documents accompany your UOWD application for admission form submittal:
- The original transcripts of your bachelor’s degree results
- A Certificate of Completion
(If the above documents are not in English, a certified English translation is required)
- Proof of your english language proficiency
(Note: Results from IELTS & TOEFL tests must be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)
- Your current resume or CV
- A copy of your UAE ID card (if applying from within the UAE)
- A copy of your passport (and Residence Visa, if resident in the UAE).
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Wollongong and/or in United Arab Emirates, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents9415 AED / module≈ 9415 AED / module -
Domestic Applies to you
Applies to youCitizens or residents9415 AED / module≈ 9415 AED / module
Additional Details
Per subject
Living costs
Dubai
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Master of Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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