Global Sales and Marketing University of Applied Sciences Upper Austria

Overview

In-Depth Know-How and Leadership Skills in Sales Management and Marketing Activities

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods...

Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery, technological goods and services and sustainable solutions. These global operations generate a high demand for suitably qualified marketing and sales personnel. The geographical focus of the degree program is on emerging markets.

The Global Sales and Marketing Master’s program at the University of Applied Sciences Upper Austria offers an internationally oriented, English-taught curriculum that combines strategic management, global sales, and advanced marketing competencies. The program goes beyond theory, integrating real-world business projects, case studies, and cross-cultural teamwork with companies and institutions around the globe.

Career

A typical job description would be a management position in a subsidiary of a European company, brand manager, key account manager or marketing and sales manager. In addition, the course offers an excellent basis for entrepreneurs wishing to set up their own companies.