Overview

The aim of the MSc Spirits Marketing and Customer Experience at INSEEC Grand École - Business School is to train professionals capable of managing marketing strategy and customer experience in the luxury sector. You will learn how to develop brands, manage the customer journey and optimise sales performance in the luxury and fashion sectors.

The programme develops the following key skills:

Developing a customer-centric marketing strategy
Steering the operational implementation of the customer experience strategy
Designing and deploying loyalty levers to boost performance.
Manage teams and unite them around the concept of customer experience in agile mode.
Coordinating and deploying the customer experience marketing strategy in the luxury and fashion sector.

Career

After completing INSEEC’s MSc Luxury and Fashion Manager & Customer Experience, there are many opportunities for you to enter the luxury marketing and customer experience professions. You will benefit from rapid career development prospects towards marketing management or customer experience manager positions.

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Programme Structure

Courses include:

Budget management and dashboards

Business English

Negotiations

Software and decision-support tools

Professional tools and methods

Corporate strategy and business plan

Consumer behaviour and the customer experience applied to luxury and fashion

Marketing and management strategies

Marketing and innovation

Applied research dissertation

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.
Starting 2027-02-01 00:00:00

Application deadline not specified.

Language

English

Credits

60 ECTS

60 - 120

Delivered

On Campus

Campus Location

Bordeaux, France
Paris, France
Lyon, France
Toulouse, France

Disciplines

Marketing View 56 other Masters in Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Admission to 1st year

Accessible to holders of a minimum of 3 years’ higher education in the fields of marketing, communication, fashion, design, management or human sciences: university degree, professional degree, Bachelor’s degree from a business school or BUT.
Apply using the online form.

Student Insurance via Studyportals Partner

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at INSEEC Grand École - Business School and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12650 EUR / year

≈ 12650 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

12650 EUR / year

≈ 12650 EUR / year

Additional Details

2nd year: 16 550€

Living costs

Bordeaux

France

750 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Spirits Marketing and Customer Experience.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Bordeaux

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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