Overview

SKEMA and the prestigious US university UCLA Extension offer a programme specifically co-constructed to meet the challenges of transformation and expansion in the entertainment sector. All students follow a common programme in digital marketing and Business of Entertainment: Digital marketing tends to use tools that are increasingly close to the film industry, while the entertainment industry uses digital marketing more and more widely for promotion. Video content platforms like Netflix, Amazon Prime, Disney+, and the industry on a larger scale, have accelerated the need for content and its promotion. This has created new opportunities for students. UCLA is ranked 13th Best Global University (US News & World Report 2021 rankings) and is the number-one public university in the United States. The best researchers in the world work there and its alumni network includes scholars, researchers, athletes, Oscar-nominated actors and directors, leaders in government, etc. UCLA Extension has been UCLA’s continuing education for over 100 years. The classes are taught by instructors with practical knowledge of the actual business, with the aim of facilitating students’ transition into the professional world. Internationally recognised credits are attached to all UCLA Extension programmes

Accreditation

RNCP accredited.

Programme Structure

SEMESTER 1

The Business of Entertainment, 4 credits
Pre-Production and Production for Film and Television, 3 credits
Marketing Entertainment: Strategies for the Global Marketplace, 3 credits
Legal Primer for the Entertainment Business, 3 credits
Entertainment Financing: From First $ to Distribution of Profits, 3 credits
Post-Production for Film and Television, 3 credits
Elective 1, 1 credit

Elective 2, 1 credit

SEMESTER 2

Python for Digital Marketing 1, 0 credit
Mastering Digital Marketing: Essential Strategies and Tools, 3 credits
Company Project in Entertainment, 3 credits
Python for Digital Marketing 2, 3 credits
Digital Growth & AI Optimization, 2 credits
Machine Learning for Marketing & Business, 2 credits
Agile Project Management & Certification, 2 credits
Influencer Marketing, 2 credits
Search Engine Optimization for Digital Marketing, 2 credits
Generative AI for Digital Marketing, 2 credits
Career Management 2 for DMBE, 0 credit

DISSERTATION: 18

TOTAL: 60

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.

More details

Recruitment is carried out on a rolling admissions basis.

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

60 ECTS

Delivered

On Campus

Campus Location

Sophia Antipolis, France

Disciplines

Marketing Digital Media Digital Marketing View 10 other Masters in Digital Media in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Requirements - Two-Year MSc:

Eligible to apply: students who hold a three-year university degree or equivalent.

Requirements - MSc:

Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professionnal experience. In some cases, a three-year degree with substantial professional experience can be accepted.

Students will be required to reach the necessary level for the MSc before moving to year two.
GMAT/GRE is not mandatory, however a good score strengthens the application.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at SKEMA Business School and/or in France, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35000 EUR / year

≈ 35000 EUR / year
Domestic Applies to you

Applies to you

Citizens or residents

35000 EUR / year

≈ 35000 EUR / year

Additional Details

MSc in one year: €35,000

Two-year MSc: €47,000

Living costs

Sophia Antipolis

France

640 - 950 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Business of Entertainment.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Sophia Antipolis

Funding

Scholarships Information

Available Scholarships

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